Senior Paid Social Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and oversee the media strategy, channel distribution, and revenue objectives for each designated account.

• Collaborate with search strategists on joint accounts to create integrated cross-channel media strategies.

• Take ownership of revenue and contribution margin targets, ensuring acquisition objectives are met.

• Track ecommerce scorecards, contribution margin incrementality, Profit Compass, pipeline, and cost-per-acquisition metrics.

• Analyze and comprehend performance metrics such as CM, MER, aMER, ROAS, CAC, CPL, and pipeline contribution.

• Identify opportunities for budget reallocation and present strategic recommendations.

• Coordinate with Account Marketing Directors and creative teams regarding media plans, KPIs, performance trends, creative direction, client perceptions, and budgets.

• Convert brand goals into paid social channel briefs for media buyers.

• Act as the paid social representative in client meetings.

• Collaborate with the Director of Paid Media on account health, strategic adjustments, and potential risks.

• Lead monthly internal evaluations of paid social performance.

• Oversee social strategy, including platform selection, campaign structure, audience strategy, and bidding approach.

• Brief and assess media buyers’ campaign setups and performance metrics.

• Maintain platform certifications and keep up-to-date with social trends, algorithm modifications, and best practices.

• Collaborate with creative and copy teams to develop advertising concepts.

• Manage the testing roadmap and ensure a continuous creative testing framework is in place.

• Formulate hypotheses and conduct multivariate testing.

• Document and disseminate insights on creative performance across accounts.

⛳️ Requirements

• A minimum of 4 years of direct experience in paid social strategy, primarily for ecommerce enterprises.

• Extensive knowledge of Meta (Facebook/Instagram).

• Proficiency in at least one other social media platform, such as TikTok, Pinterest, Snapchat, or LinkedIn.

• Experience in an agency setting managing multiple client portfolios and competing priorities.

• Daily utilization of LLMs to enhance analysis, reporting, and strategic initiatives, with demonstrated workflows.

• Proven success in generating profitable growth through paid social and managing revenue and contribution margin results.

• Understanding of ecommerce unit economics and measurement frameworks, including contribution margin, MER, blended ROAS, CAC, and LTV:CAC.

• Familiarity with daily and weekly incrementality and incrementality testing.

• Experience in creating, managing, and owning media plans with budget responsibilities.

• Experience in briefing and guiding media buyers.

• Strong client-facing abilities and capacity to present strategic insights and performance data.

• Analytical precision and capability to interpret platform metrics into business terminology.

• Proficiency in analytics tools such as GA4, Northbeam, or Triple Whale.

• Working knowledge of ecommerce platforms like Shopify or WooCommerce.

• Ability to juggle multiple accounts in a dynamic, deadline-driven environment.

🏝️ Benefits

• Fully remote working arrangement.

• Flexible scheduling options.

• Unlimited vacation policy — take time off as needed.

• Comprehensive health benefits with options for 100% employee coverage.

• Optional dental and vision plans.

• 401(k) plan.

• Health Care Plan.

• Retirement Plan (401k).

• Unlimited Paid Time Off (Vacation, Sick & Public Holidays).

• Remote work opportunities.