Senior Paid Search Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• The Paid Media Senior Strategist is tasked with managing the execution, performance, and expansion of their marketing service within their designated accounts.

• They handle the most intricate, enterprise-level clients and are esteemed for their expertise in Paid Media advertising.

• The Senior Strategist excels in high-pressure situations and is adept at addressing challenging client inquiries, tough discussions, obstacles, and account-related issues.

• In addition to their Paid Media expertise, the Senior Strategist possesses knowledge of cross-channel strategies and understands how their service influences the overall media mix.

• They focus on the success of the clients' businesses, aligning their efforts with broader business objectives, and effectively communicating with Executives.

• Their responsibilities include managing reporting, optimizations, client communications, and overseeing all facets of campaign creation and management, occasionally with the assistance of a Specialist.

• The Senior Strategist is skilled at delivering insights and proactive strategies to clients consistently, with a solid grasp of their service's strategy and the key levers to enhance performance.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• A minimum of 4 years of practical experience in Search Engine Marketing.

• Experience in campaign development and optimization processes such as bid optimization, keyword research, and ad copy development for large, enterprise-level accounts.

• Extensive campaign management experience across 3 or more of the following additional campaign types:

• Performance Max

• Standard Shopping

• YouTube Ads

• Display Advertising

• Local campaigns

• Bing Ads

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• Expert understanding of funnel marketing and the role of paid media within the marketing funnel.

• Strong capability to derive meaningful insights from marketing data, going beyond mere statistics to convey the narrative.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• A self-driven individual with a strong ambition to succeed.

• Exceptional interpersonal skills.

• A robust work ethic and the ability to learn quickly and independently.

• A genuine interest in fostering a long-term relationship with a growing company.

🏝️ Benefits

• Base salary plus commission opportunities.

• Medical Bonus.

• 15 paid vacation days (PTO) annually.

• Fully flexible work environment: remote, in-office, or hybrid.

• Employee Assistance Program (EAP).

• 17 observed Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits including Prima and Cesantias.

• Paid Social Security.

• Endless opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards featuring monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.