Senior Paid Search Manager – Google Ads, Microsoft Ads

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of paid search acquisition through Google Ads and Microsoft Ads.

• Develop, initiate, and expand search campaigns across various countries.

• Oversee campaign structure, keyword clustering, negative keywords, bidding strategies, budgets, and pacing.

• Evaluate performance by utilizing data from advertising platforms and internal business metrics.

• Increase advertising expenditure while preserving acquisition efficiency.

• Manage keyword expansion, analyze search queries, and continuously optimize accounts.

• Conduct ad copy tests and work together on landing page enhancements to boost conversion rates.

• Ensure precise conversion tracking and comprehend the strengths and limitations of attribution models.

• Align advertising platform data with internal product and revenue metrics.

• Maintain advertising accounts, which includes handling billing, policy compliance, and resolving issues.

• Share insights on performance, experiments, and optimization strategies.

• Collaborate with Product, Analytics, Growth, and the Head of Business Unit to develop the acquisition engine for a new product.

⛳️ Requirements

• A minimum of 4 years of practical experience in managing paid search campaigns.

• Extensive expertise in Google Ads.

• Hands-on experience managing Microsoft Ads campaigns.

• Proven experience in handling significant monthly advertising budgets independently.

• Demonstrated success in scaling paid search while maintaining performance standards.

• Comprehensive knowledge of campaign structure, keyword management, bidding strategies, automation, pacing, and optimization.

• Profound understanding of conversion tracking, server-side conversions, attribution, and practical limitations.

• Experience in validating advertising platform data against internal analytics or backend reporting.

• Strong analytical skills with the ability to make quick, data-driven decisions confidently.

• Background in working with B2C subscription products or large-scale e-commerce businesses.

• Familiarity with subscription-based digital products, Meta, TikTok, or other paid acquisition channels is a plus.

• Experience with BI tools and SQL for independent analysis is advantageous.

• Previous experience managing advertising accounts across multiple entities or payment setups is a plus.

• Experience in handling advertising policy escalations and appeals is beneficial.

🏝️ Benefits

• Fully remote work within Europe.

• Flexible working hours.

• 22 paid vacation days in addition to local public holidays.

• High level of ownership and autonomy, having a real impact on business growth.

• Close collaboration with Product, Analytics, Growth, and the Head of Business Unit.

• Opportunity to be part of a newly established business unit from the ground up.

• Chance to build and scale paid search for a new consumer product in a dynamic, data-driven environment.