Senior Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid media metrics. Establish and manage the business objectives for the contributions of paid channels, including pipeline, new subscriptions, CAC/CAF efficiency, and overall contribution across the supported portfolio.

• Develop a cross-channel strategy. Create and continuously refine the paid strategy that encompasses search, paid social, affiliates, and influencer/creator partnerships, directing investment to maximize impact.

• Stay informed on platform updates, auction dynamics, measurement trends, and creator-economy shifts, and translate these changes into a more effective plan ahead of competitors.

• Act as the primary liaison with business stakeholders such as GMs, brand and product leaders, and finance on critical results, strategies, and optimizations.

• Present context, performance insights, anomalies, and recommendations in a straightforward, narrative-driven manner that builds trust and supports decision-making rather than just relying on dashboards.

• Collaborate on budget planning and reforecasting, making a compelling case for the allocation of incremental funds.

• Brief, oversee, and hold agency partners accountable for their outcomes — establishing strategy and standards, reviewing their work, and owning the results regardless of who executes the tasks.

• Achieve results either personally or through partners as necessary, leveraging experience in both in-house and agency-led environments.

• Assist in refining the playbooks, scorecards, and processes that ensure effective collaboration between agency partnerships and internal strategy.

• Manage the testing agenda. Guide the roadmap for audience, creative, offer, and landing-page tests — establishing hypotheses, setting priorities, and evaluating what is scalable.

• Move beyond last-click attribution to develop a reliable assessment of what paid efforts truly drive, using this information to inform reinvestment strategies.

• Collaborate with analytics, lifecycle, web, and sales teams to identify funnel issues and enhance conversions downstream of the click.

⛳️ Requirements

• Over 6 years of experience in paid media/performance marketing, with a proven history of managing channel outcomes and business objectives — not merely overseeing campaigns.

• Proven experience in both in-house and agency-led models, with essential, hands-on experience in managing agencies to achieve measurable results.

• Fluency across multiple channels including paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort in developing strategies across all four.

• Strong understanding of performance economics — ROI, CAC, LTV, CPA, CVR, MER — as well as B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention).

• Ability to distill complexity into a clear, persuasive narrative for senior business stakeholders and to influence without direct authority.

• Analytical confidence: sufficiently versed in data, attribution, and measurement to challenge an agency's figures and support your own conclusions.

• A focus on outcomes over mere activity, with the discernment to know when to rely on a partner and when to take direct action.

🏝️ Benefits

• Flexibility to work from wherever and however you prefer within your country of employment — whether in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits from day one, including an annual wellness stipend.

• 401(k) plan with up to a 4% match and immediate vesting.

• Generous flexible time-off (FTO) policy.

• Employee Stock Purchase Program.