Head of Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Meta paid acquisition strategy across various client accounts.

• Create, launch, optimize, and scale Meta advertising campaigns.

• Oversee campaign budgets and distribute expenditures based on performance metrics.

• Track account performance on a daily basis to pinpoint optimization opportunities.

• Establish frameworks for audience testing, offer testing, and campaign testing.

• Scale successful campaigns while ensuring efficiency and profitability.

• Perform continuous competitor research to uncover market opportunities.

• Direct creative strategy utilizing performance data and customer insights.

• Recognize high-performing and underperforming creatives.

• Formulate creative testing roadmaps and experimentation plans.

• Craft high-converting direct-response ad copy.

• Develop compelling offers that enhance conversion rates.

• Create comprehensive creative briefs for designers and video editors.

• Collaborate with content creators and secure UGC creators as needed.

• Work closely with the creative team to enhance testing velocity and performance.

• Construct landing pages, advertorials, and product detail pages that align with advertising campaigns.

• Analyze funnel performance to identify conversion bottlenecks.

• Suggest enhancements to landing pages and customer journeys.

• Support ongoing CRO initiatives to boost acquisition efficiency.

• Monitor and analyze key performance metrics including:

• Customer Acquisition Cost (CAC)

• Cost per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Marketing Efficiency Ratio (MER)

• Click-Through Rate (CTR)

• Cost per Click (CPC)

• Cost per Mille (CPM)

• Conversion Rate (CVR)

• Generate clear performance reports along with strategic recommendations.

• Share insights during client strategy meetings.

• Develop repeatable reporting systems that facilitate informed decision-making.

• Create scalable paid acquisition playbooks and SOPs.

• Assist with product launches and promotional campaigns through comprehensive media plans.

• Conduct account audits to identify scaling opportunities.

• Mentor junior media buyers as necessary.

• Uphold high standards of account quality, strategic planning, and execution.

⛳️ Requirements

• Over 5 years of experience in paid media or performance marketing.

• In-depth knowledge of managing and scaling Meta Ads campaigns.

• Proven track record of growing eCommerce or direct-response brands.

• Strong grasp of direct-response marketing principles.

• Advanced proficiency in Meta Ads Manager.

• Strong analytical abilities with Google Sheets or Microsoft Excel.

• Familiarity with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar tools.

• Expertise in creative strategy and performance-driven advertising.

• Experience in creating structured testing frameworks.

• Understanding of landing page optimization and conversion funnels.

• Excellent copywriting skills for crafting high-converting advertisements.

• Comfortable utilizing AI tools to enhance productivity and campaign outcomes.

• Strong communication and client-facing presentation abilities.

• Capable of thriving in a fast-paced, performance-oriented environment.

• **Nice-to-Haves**

• Meta Blueprint Certification.

• Experience in an agency or multi-brand setting managing diverse portfolios.

• Knowledge of CRO (Conversion Rate Optimization) and advanced landing page strategies.

• Previous experience mentoring or leading a team of media buyers.

• Background in sourcing and managing UGC creators.

🏝️ Benefits

• 💻 Fully Remote: Work from anywhere with international teams

• 🤝 Peer Community: Connect with high-performing professionals in our network

• 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

• 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals