Senior Paid Media Strategist

📋 Description

• Enhance the quality of leads while maintaining cost efficiency by testing various strategies on a daily, weekly, and monthly basis.

• Contribute to the ongoing dialogue on the optimal execution and evaluation of multi-channel digital marketing campaigns across search, display, social media, video, email, and additional platforms.

• Strategically plan and implement online marketing campaigns and tests, encompassing execution, optimization, budget management, and analytical review.

• Drive customer acquisition and engagement through paid digital marketing efforts, leveraging platforms such as Google, Bing, YouTube, Capterra, Google Display Network, and programmatic channels.

• Develop, launch, and monitor frequent ad copy, landing page, and other creative tests using cutting-edge testing tools and methodologies.

• Analyze SEM performance, providing recommendations and executing necessary optimizations.

• Support the management of multiple advertising accounts.

• Generate reports to assess campaign performance and demonstrate the ROI of initiatives.

⛳️ Requirements

• 4-5+ years of experience in paid search within a B2B setting.

• Proven experience in managing multiple paid advertising accounts.

• Extensive hands-on experience with Google Ads and a thorough understanding of current best practices.

• Comprehensive knowledge of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, and more.

• Multi-year experience with B2B funnels, encompassing leads, MQLs, SALs, SQLs, and Closed Won.

• Familiarity with CRMs such as Salesforce and the ability to leverage CRM data within ad accounts for automated bidding strategies.

• Capability to clearly convey complex information in a straightforward narrative to stakeholders, including context, performance, data anomalies, and strategy recommendations.

• Strong data analysis skills; proficiency in Excel is essential!

🏝️ Benefits

• Flexibility to work in your preferred manner—be it in-office, remote, or hybrid—within your country of employment.

• Immediate access to comprehensive health and wellness benefits from day one, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous flexible time-off (FTO) policy.

• Employee Stock Purchase Program.