Senior Director of Demand Generation

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee cross-channel demand generation initiatives

• Direct experimentation and optimization processes

• Collaborate with analytics and product teams to deliver measurable, scalable results

• Supervise a team with direct reports

• Assess and test new acquisition channels, platforms, and lead sources

• Create structured test-and-learn frameworks for exploratory channels

• Manage an extensive marketing portfolio across various channels and partners

• Enhance execution standards among channel owners and performance marketing teams

• Define strategies for budget allocation, pacing frameworks, and performance diagnostics

• Collaborate with analytics and decision science teams to refine targeting, segmentation, and lead scoring

• Oversee demand forecasting and scenario planning across different channels

• Establish experimentation frameworks across all channels

• Ensure that insights from pilot programs are integrated into ongoing operations

⛳️ Requirements

• 10+ years of experience in performance marketing or growth

• Proven experience managing vendor relationships

• Experience in launching and scaling new channels

• Understanding of the personal lines insurance industry and its competitive landscape

• Strong analytical and project management abilities

• Minor travel may be required

🏝️ Benefits

• Attractive compensation package and bonus structure

• Comprehensive benefits including medical, dental, vision, matching 401K, life and disability insurance, and family leave

• Flexible work environment with options for remote, hybrid, or in-office work

• Flexible time off policy that includes volunteer time off, vacation, sick days, and 12 paid holidays