Paid Search Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish, oversee, and enhance paid search campaigns.

• Assist the SEM team with various duties, including analysis and reporting.

• Collaborate closely with the broader paid search team to enhance online visibility and increase conversions.

• Ensure campaigns yield a positive ROI to meet targeted outcomes.

• Manage multiple accounts effectively.

• Monitor and maintain bidding strategies, targeting settings, budgets, search terms, and other key account metrics.

• Oversee the development of extensive keyword lists.

• Implement innovative copy suggestions.

• Define campaign budgets, align objectives, and ensure search campaigns adhere to best practice standards.

• Provide insights and execute strategies for keyword and targeting opportunities, campaign organization, DSA, Pmax, and other facets of paid search to achieve performance objectives.

• Stay informed on trends and developments within the search engine and PPC industries.

• Leverage data-driven insights to identify opportunities and make recommendations for performance enhancements.

• Collaborate with other business stakeholders (Sales, Data, Product) to accomplish desired outcomes.

⛳️ Requirements

• At least 1 year of demonstrated experience in performance marketing, specifically in creating, managing, and executing paid search campaigns on Google and Bing Ads.

• Proficiency in MS Excel and data management.

• Google/Bing Ads certification is advantageous.

• Strong analytical capabilities.

• Creative thinking skills.

• Exceptional attention to detail.

• Strong relationship-building abilities.

• Strategic thinking and the capacity to develop innovative paid search strategies.

• Ability to effectively present information to diverse audiences.

• Experience managing moderate to large-scale paid search accounts.

• Skills in campaign performance analysis and digital traffic metrics.

• Familiarity with paid search tools for performance analysis and auditing, such as SEM Rush and Google Search Console.

• Proven experience with smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

🏝️ Benefits

• Equal employment opportunities for all employees and applicants.

• Prohibits discrimination and harassment of any kind.