Senior Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid media strategy across platforms such as Google, Meta, LinkedIn, and Reddit, translating client objectives into actionable channel plans, budget strategies, and testing roadmaps.

• Perform market research, competitive analysis, and audience segmentation to inform targeting, offers, and positioning.

• Ensure alignment of paid strategy with organic efforts and broader marketing initiatives in collaboration with internal teams.

• Manage the complete conversion path, including testing and refining landing pages.

• Develop, oversee, and enhance campaigns to meet strategic objectives.

• Experiment with creative assets, landing pages, offers, and bidding strategies based on performance metrics.

• Execute testing cycles, scaling successful methods and discontinuing those that underperform.

• Track KPIs and proactively make adjustments as needed.

• Guide creative direction, determining the production and rationale of creative assets.

• Collaborate with the design team to create on-brand visuals.

• Utilize AI for insights, concept development, ad copy creation, and initial design comps.

• Gather campaign ideas from competitor ad libraries, sales calls, customer feedback, support tickets, webinars, and podcasts.

• Implement AI workflows for client accounts.

• Utilize Google Ads MCP/API and Meta API to extract, analyze, and act on account data.

• Establish recurring processes for search-term audits, negative-list upkeep, anomaly detection, performance storytelling, and quality assurance.

• Document effective strategies as team playbooks.

• Monitor and report performance metrics using Google Analytics, HubSpot, and Databox.

• Transform results into actionable recommendations aimed at enhancing conversion rates and minimizing acquisition costs.

• Present strategies and outcomes to clients and internal teams.

• Collaborate with account managers to synchronize client objectives and expectations.

• Keep abreast of platform updates and refine campaign planning accordingly.

• Assist in enhancing internal procedures for scoping and executing paid strategy projects.

⛳️ Requirements

• 3–5+ years of experience in performance marketing; agency experience is preferred.

• Proven ability to develop paid media strategies from inception based on client goals.

• Strong knowledge of Google Ads and Meta Ads.

• Experience in conversion rate optimization.

• Familiarity with LinkedIn Ads and Reddit Ads is a significant advantage.

• Practical experience with Google Ads MCP and API, as well as Meta Marketing API.

• Comfortable managing advertising accounts programmatically.

• Regular use of AI in client work, demonstrating workflows, prompt libraries, scripts, or testing systems.

• Ability to handle high volumes of data; managing a 30,000-row export should not pose a challenge.

• Hands-on experience with Google Analytics, Google Tag Manager, and HubSpot.

• Comfort in presenting strategic recommendations directly to clients.

• Experience in demand generation and lead generation.

🏝️ Benefits

• Unlimited PTO

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401k with 5% match