Senior Paid Media Specialist

📋 Description

• Take charge of the paid media strategy for current Enterprise accounts, ensuring alignment with GTM priorities.

• Oversee the budget, develop and enhance retargeting programs, and verify proper implementation of tracking (GTM/events).

• Implement and refine campaigns through LinkedIn Campaign Manager, Google Ads, and Demandbase.

• Manage account list processes, audience matching, creative rotations, bidding and optimization strategies, and ensure alignment of landing paths.

• Create and sustain dashboards that link paid activities to outcomes for enterprise accounts.

• Collaborate with Senior Marketing Campaign Managers to synchronize paid media with campaign initiatives, sales priorities, and account segments.

• Design and conduct structured experiments while identifying opportunities for process enhancements.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience).

• 7–10+ years of direct B2B paid media experience (preferably in Enterprise SaaS) or equivalent specialization.

• Extensive hands-on experience managing B2B paid media initiatives across LinkedIn, Google Ads, and Demandbase.

• Solid understanding of ABM principles: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategies, and suppression logic.

• High-level proficiency in performance reporting and analytics; capable of creating dashboards and articulating a clear business narrative.

• Familiarity with tracking and measurement tools: GTM, pixels, conversion events, UTMs, and measurement quality assurance.

• Demonstrated ability to manage budgets, pacing, and optimization choices with minimal supervision.

• Excellent stakeholder management and communication skills, including the ability to present performance insights and recommendations effectively.

🏝️ Benefits

• U.S. based employees typically receive access to healthcare.

• Life insurance and disability benefits are provided.

• A 401(k) plan with company matching is offered.