Senior Paid Media Performance Analyst

This is a fully remote position, open to applicants in Colombia.

📋 Description

• The Senior Performance Analyst is tasked with overseeing the execution, effectiveness, and expansion of their marketing service within their portfolio of accounts.

• They cater to the most intricate, enterprise-level clients and are highly esteemed for their expertise in Google and Bing Advertising.

• Delivering a premier product from the Paid Media department for partners.

• Leads performance marketing initiatives across prominent accounts, devising strategies to meet account objectives.

• Implements effective performance marketing strategies to fulfill client business objectives and successfully scale accounts.

• Offers insightful analysis, interpretation, and action plans based on campaign performance metrics.

• Acts as a pivotal strategic leader within the department and among account management teams.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• A minimum of 4 years of direct experience in Search Engine Marketing.

• Specific experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy development for large, enterprise-level accounts.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Expert understanding of funnel marketing and the role of paid media within the marketing funnel.

• Strong capacity to derive meaningful insights from marketing data, going beyond mere statistics to tell a compelling story.

🏝️ Benefits

• Paid Media department for partners.

• Health insurance.

• 401(k) matching.

• Flexible work hours.

• Professional development opportunities.