Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the overall paid media strategy for designated healthcare accounts.

• Suggest channel combinations, budget distributions, and targeting strategies aligned with client objectives.

• Oversee portfolio coverage across various healthcare service sectors.

• Detect performance deficiencies and adjust the media mix accordingly.

• Keep track of macro performance trends and guide Paid Media Managers to ensure efficiency and meet CPA goals.

• Act as the final reviewer before campaign launches, overseeing campaign builds, naming conventions, and account standards.

• Conduct monthly account evaluations and assess optimization logs.

• Spearhead quarterly testing roadmaps, which include hypotheses, test sequencing, and criteria for decision-making.

• Examine search behaviors and creative performance to uncover opportunities and systemic trends.

• Convert campaign data into executive summaries, highlighting trends, successes, failures, and strategic recommendations.

• Serve as the ultimate escalation point for performance irregularities, tracking problems, and landing page issues.

• Collaborate with account teams while mentoring Paid Media Managers and Specialists.

⛳️ Requirements

• 8+ years of experience in paid media management.

• Minimum of 3 years working within the healthcare marketing sector and understanding regulatory aspects.

• Proficient in Google Ads, including Search, Display, and YouTube.

• Skilled in Meta, Microsoft Ads, and demand-side platforms (DSPs).

• Comprehensive knowledge of attribution and conversion tracking methodologies.

• Demonstrated ability in developing media mix plans and overseeing substantial budget allocations.

• Experience in upholding quality assurance standards across multi-channel portfolios.

• Proven track record of advising and mentoring Paid Media Managers and Specialists.

• Capability to analyze trends using ad platform tools, GA4, and Looker Studio.

• Strong decision-making abilities and experience in resolving complex performance challenges.

• Solid understanding of A/B testing methods and optimization strategies.

• Exceptional communication, presentation, and interpersonal skills.

• Ability to work both independently and collaboratively in a dynamic remote agency setting.

🏝️ Benefits

• 100% remote work environment.

• Medical coverage.

• Dental insurance.

• Vision benefits.

• Unlimited PTO and sick leave.

• 401(k) plan.

• Paid parental leave.

• Opportunities for learning, growth, and leadership.

• Innovative atmosphere with exposure to industry trends and emerging media platforms.

• Collaborative culture.

• Meaningful work that influences client success and enhances access to care.