Senior Paid Media Buyer

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Conduct weekly optimizations for all accounts across the platforms you manage. Increase budgets on ad sets and campaigns that meet their primary KPIs over rolling 3/7/14-day periods, reduce spending on underperformers, and reactivate ads where delayed attribution has obscured initial performance.

• Uphold a weekly creative testing routine for each platform: design brief tests, launch them with clear hypotheses, evaluate them against established spending or conversion criteria, then either discontinue or scale them as planned.

• Perform daily, weekly, and month-to-date pacing checks against budget and KPI objectives. Modify spending allocations proactively before gaps become problematic.

• Specifically for Google: engage in negative keyword research for Search and Shopping, review smart bidding strategies, conduct Merchant Center diagnostics, evaluate quality scores and ad strength, and implement placement exclusions on Display and YouTube.

• Oversee regular reporting (both weekly and monthly) for the accounts you manage. This includes performance metrics, leading indicators, a comprehensive view across platforms, and actionable insights for future steps, not just raw data.

• Develop, launch, and enhance campaigns across platforms such as Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native advertising, and any new platforms being tested.

• Regularly audit accounts. Identify bottlenecks at the ad level versus the site level, eliminate inefficiencies, and reinforce effective strategies.

• Analyze multi-platform data and provide a clear understanding of actual performance, not just the self-reported metrics from each platform.

• Decide on budget allocation across platforms based on incrementality, scalability, and unit economics.

• Communicate creative needs to the creative team based on data signals, then assess outputs against established success criteria.

⛳️ Requirements

• Over 3 years of experience in buying paid media at significant scale ($750K–$1M+ monthly preferred), with practical Meta and Google experience forming the foundation.

• Expertise in Meta-first paid acquisition: In-depth knowledge of Meta Ads complemented by substantial experience in Google Ads.

• Proven track record in scaling DTC/ecommerce brands through paid acquisition strategies.

• Experience working in direct-response environments where spending efficiency and creative performance are key to growth.

• Strong analytical skills: proficient in Sheets/Excel, capable of generating the right views in Looker Studio or a similar platform, and able to interpret a P&L to relate ad metrics to business outcomes.

• Ability to navigate attribution complexities: capable of reconciling data from Meta, Shopify, and GA4, and articulating this to a CFO clearly.

• Proficient in tracking and measurement: familiarity with pixels, CAPI, server-side events, conversion APIs, and UTMs.

• A well-defined approach to testing: knowledge of designing effective tests, determining when to declare a winner, and knowing when to terminate a losing test.

• A deep-seated curiosity about performance: continually questioning the reasons behind successes or failures, spotting trends, and transforming insights into actionable steps.

• Excellent written communication skills: capable of providing updates via Slack, generating weekly performance reports, and offering ad-hoc explanations to stakeholders not focused on paid media.

• Inquisitive and proactive: able to ask the right questions before taking action. You will be entrusted with managing significant budgets; thus, it's crucial to recognize your knowledge gaps and seek information.

• Comfortable managing multiple accounts simultaneously while adapting to shifting priorities without compromising performance.

🏝️ Benefits

• Competitive base salary plus a performance-based bonus structure.

• Fully remote position - work from anywhere within the US, Canada, or Europe.

• Paid time off.

• Flexible days - enjoy an additional day off each quarter to relax and recharge at your convenience.

• Comprehensive medical insurance coverage, including health, dental, and vision (available for US-based employees).

• Ownership and autonomy - empowered to create and implement strategies.

• Opportunities for professional development - avenues to learn and grow alongside the business.