Senior Paid Media Buyer

This is a fully remote position, open to applicants in Argentina, +4 more states.

📋 Description

• Strategize, initiate, and oversee paid advertising campaigns across Meta, Google, YouTube, and other pertinent platforms.

• Generate qualified applications and scheduled calls for premium programs.

• Administer campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels.

• Track metrics such as cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS.

• Develop and implement testing strategies for creative content, messaging, target audiences, offers, and landing pages.

• Ensure precise tracking through pixels, UTMs, CRM stages, and attribution models.

• Advise on ad creative direction, hooks, and angles informed by real-time performance data.

• Identify friction points on landing pages and funnels, suggesting enhancements to copy, layout, or offer structure.

• Contribute insights on email and nurturing sequences that impact conversions.

• Collaborate with the sales team to assess lead quality and movement through the pipeline.

• Utilize AI tools to enhance analysis, testing, reporting, and overall campaign effectiveness.

⛳️ Requirements

• Proven experience managing a monthly paid media budget ranging from $100,000 to $250,000+ for a single account.

• Extensive hands-on experience with Meta Ads; familiarity with Google Ads and YouTube Ads is beneficial.

• Background in marketing high-ticket coaching, consulting, educational, mastermind, or service-oriented offers.

• Knowledgeable about application processes, booked calls, webinars, VSLs, and lead-generation funnels.

• Proficient in diagnosing performance issues throughout the entire acquisition process, including landing pages, email communication, and sales transitions.

• Strong written and verbal communication skills in English.

• Willingness to work full-time in-house (candidates with agency experience are encouraged to apply).

• Familiarity with tools such as Asana, Slack, GoHighLevel, Airtable, or similar platforms.

🏝️ Benefits

• Salary: $4,000–$4,500 USD/month, depending on experience.

• Remote work opportunity.

• Paid time off plus holidays.