Senior Paid Advertising Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid advertising strategy, implementation, optimization, and performance results across a range of client accounts.

• Create and oversee campaigns on platforms like Google Ads, Microsoft Ads, Meta, and other important paid media channels.

• Convert client objectives into well-defined paid media strategies, campaign frameworks, testing protocols, and performance metrics.

• Track budgets, pacing, conversion patterns, lead quality, cost-effectiveness, and overall account health.

• Detect risks, performance deficiencies, and growth prospects before they escalate into client issues.

• Offer proactive suggestions to enhance results, boost efficiency, and improve client ROI.

• Lead campaign testing efforts, which include audience strategies, creative testing, bidding techniques, landing page suggestions, and conversion optimization chances.

• Act as a senior subject matter expert during client-facing conversations, performance assessments, and strategic planning meetings.

• Simplify complex campaign data into clear, engaging performance stories that clients can comprehend and act upon.

• Clearly articulate strategy, outcomes, recommendations, and trade-offs to both clients and internal stakeholders.

• Influence client decision-making by leveraging data, industry insights, and performance trends to back recommendations.

• Collaborate with Client Success team members to ensure the paid advertising strategy aligns with client objectives, expectations, and broader account strategy.

• Aid in client retention and growth by showcasing measurable value and strategic leadership.

• Work cross-functionally with Client Success, SEO, Analytics, Creative, and Development teams to ensure cohesive client strategies.

• Provide mentorship, coaching, and support to Paid Advertising Strategists and other team members as necessary.

• Help establish and enhance best practices for campaign management, performance reporting, optimization processes, and client communication.

• Contribute to internal training, knowledge sharing, and initiatives aimed at process improvement.

• Serve as an escalation point for intricate paid media performance queries or account issues.

• Propose ideas that enhance team efficiency, client results, and overall departmental performance.

• Analyze campaign data to uncover trends, insights, risks, and opportunities.

• Prepare and deliver strategic performance updates that effectively link actions to results.

• Utilize data to assess campaign effectiveness and suggest next steps.

• Stay updated on changes in paid media platforms, automation tools, AI-driven advertising capabilities, and industry trends.

• Commit to continuous testing, learning, and refining strategies to boost performance across accounts.

⛳️ Requirements

• Bachelor’s degree is preferred.

• 7+ years of experience in digital marketing, paid search, paid social, or paid media campaign management.

• Proven experience managing paid advertising strategies for multiple clients or complex accounts.

• Practical experience with platforms like Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, and related reporting tools.

• Strong grasp of paid search, paid social, conversion tracking, budget pacing, attribution, and campaign optimization.

• Experience in presenting campaign performance, insights, and strategic recommendations to clients or senior stakeholders.

• Google Ads and/or Google Analytics certifications are preferred.

• Familiarity with Fluency or other advertising automation platforms is a plus.

• Experience in the automotive industry is highly preferred, but not mandatory.

• Previous agency experience is preferred.

🏝️ Benefits

• Strategic Impact: Take on a senior role in shaping paid advertising strategy and delivering measurable client results.

• Client Influence: Act as a trusted advisor helping clients understand performance, make informed decisions, and achieve improved outcomes.

• Growth Opportunity: Enhance your leadership, strategic planning, and client advisory skills within a dynamic agency environment.

• Collaborative Team: Work alongside a team that values data, innovation, accountability, and continuous improvement.

• Performance-Driven Culture: Join an agency that believes strong strategy, clear communication, and measurable outcomes are fundamental to client success.