Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement paid acquisition strategies aimed at driving revenue growth, customer acquisition, and fulfilling long-term business goals across four VPS brands.

• Spearhead the transformation and ongoing enhancement of paid media initiatives to boost efficiency, scalability, and commercial success.

• Make strategic investment choices across various brands, campaigns, audiences, and channels to optimize incremental revenue and marketing return on investment.

• Oversee the Google Ads strategy and performance, guiding campaign structure, optimization, and ongoing enhancements across Search, Performance Max, Demand Gen, Shopping, and other campaign formats.

• Analyze performance issues utilizing platform data, customer behavior, competitive insights, and attribution, converting findings into quantifiable business outcomes.

• Formulate search strategies that reconcile brand protection, customer acquisition, campaign efficiency, and profitability while enhancing qualified traffic and revenue.

• Create integrated, comprehensive acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, balancing investments across the entire funnel and applying suitable attribution models.

• Enhance performance across paid search, paid social, SEO, CRO, Lifecycle Marketing, and direct traffic, uncovering opportunities to boost overall marketing efficiency through coordinated channel strategies.

• Continuously assess channel, audience, and campaign performance, reallocating investment toward the most impactful opportunities in line with business objectives and customer behavior.

• Perform routine account health audits to pinpoint optimization opportunities, diagnose performance challenges, and enhance campaign effectiveness.

• Lead a structured testing and optimization initiative across campaign frameworks, bidding, audiences, creative assets, messaging, and landing pages using measurable success metrics.

• Ensure operational excellence through meticulous campaign execution, quality assurance, tracking accuracy, reporting, and ongoing performance enhancement.

• Manage an annual paid media budget of approximately $3.4 million across various brands, balancing revenue growth, profitability, and sustained marketing efficiency.

• Make informed investment choices based on incremental revenue, CAC, ROAS, LTV, pacing, and overall business performance to optimize marketing efficacy.

• Proactively detect risks and growth potentials, modifying investment strategies as business priorities shift.

• Develop executive-level reporting and recommendations that translate paid media performance into clear business insights, root causes, and prioritized actions.

• Collaborate across functions with Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, Finance, and platform partners to enhance acquisition performance and discover new growth opportunities.

• Utilize AI-driven tools to expedite analysis, reporting, forecasting, testing, and workflow efficiency while applying sound marketing judgment.

• Remain updated on evolving advertising platforms, automation features, and new AI-driven optimization opportunities.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related discipline, accompanied by 5–8 years of experience managing intricate paid acquisition programs with direct revenue growth responsibilities.

• Expert-level proficiency in managing Google Ads (Search, Performance Max, YouTube, Demand Gen, and Shopping), with a proven track record of revitalizing underperforming accounts and achieving double-digit revenue growth through optimization rather than increased media expenditure.

• Extensive knowledge of full-funnel paid media strategy, including campaign architecture, attribution models, audience segmentation, bidding tactics, landing page optimization, and conversion rate enhancement.

• Strong comprehension of how paid search, SEO, CRO, Lifecycle Marketing, and Analytics interact to maximize customer acquisition and overall marketing efficiency.

• Demonstrated analytical capabilities to identify root causes, uncover growth opportunities, and translate data into strategic business recommendations.

• Familiarity with GA4, Shopify, attribution and reporting tools, and AI-assisted marketing technologies.

• Exceptional communication and executive presentation abilities, with the capacity to influence cross-functional partners and foster alignment throughout the organization.

• Comfortable functioning in a fast-paced, highly accountable environment while managing multiple brands, competing priorities, and significant business responsibilities.

🏝️ Benefits

• Colibri Group embraces applicants from diverse backgrounds and experiences.

• Committed to fostering a diverse and inclusive workplace.

• Encourages candidates to apply even if they do not meet every qualification listed.