Senior Paid Ads Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Initiate and enhance campaigns across Meta, YouTube, TikTok, and Amazon.

• Channel traffic to essential sales platforms like Shopify and Amazon while boosting brand visibility through advertising.

• Conduct audits on listings, storefronts, and PPC campaigns.

• Increase revenue from approximately $20K per month to six figures monthly using performance-focused strategies.

• Manage all paid digital marketing channels: strategy, implementation, and reporting.

• Collaborate with internal creative teams to develop high-impact assets.

• Comprehend and refine the entire conversion funnel from ad click to upsell.

• Participate in the creation of cross-sells, up-sells, and down-sells.

• Optimize AOV (average order value), ROAS (return on ad spend), CAC (customer acquisition cost), and LTV (lifetime value) metrics.

• Provide weekly and monthly performance reports and insights.

• Detect performance gaps and address them with clear and decisive actions.

⛳️ Requirements

• A strategic thinker with a proactive attitude—you take initiative without waiting for direction.

• Proven experience in utilizing paid media as a growth mechanism for businesses, successfully scaling revenue from low to high six figures (specifically on paid ad platforms including Amazon).

• Business-oriented: You grasp objectives, seek clarity, and formulate the roadmap to achieve them.

• Proficient in problem-solving and quick to respond when issues arise.

• Inquisitive, driven, and always learning (through courses, content, testing, and iteration).

• Familiarity with OKRs or goal-oriented performance frameworks.

• Capable of multitasking and leveraging your diverse experience across e-commerce, paid media, and analytics.

• Naturally high-performing: You enhance every project you engage with, even in brief tenures.

• Preferred Qualifications:

• Experience in the DIY/crafting/hobby sector.

• Direct experience working with founders or small teams.

• Understanding of influencer/UGC pipelines and external traffic strategies.

🏝️ Benefits

• Remote Work: Enjoy the flexibility to work from anywhere—our team is global, and we prioritize work-life balance.

• Growth Opportunities: As a vital member, you’ll have the opportunity to shape your role and advance alongside us.

• Innovative Culture: Become part of a team passionate about using data to tackle challenges and drive success in a fast-changing market.