Senior Online Marketing Manager – 100% Remote

This is a fully remote position, open to applicants in Germany.

📋 Description

• Consulting, conceptualization, analysis, management, and enhancement of online marketing channels: SEA (Google Ads, Bing, etc.)

• SEO (search engine optimization)

• Affiliate marketing

• Product search engines / price comparison portals

• Programmatic advertising: display & remarketing (RTB / RTA)

• Social media advertising (e.g., Facebook Ads, XING Ads, LinkedIn Ads)

• Marketing automation / email marketing

• Accountability for media planning and advertisement creatives

• Supervision of external service providers/agencies

• Consulting for clients and key accounts

• Monitoring KPIs and budgets from a performance-oriented perspective

• Optimization and management of product data, e.g., for Google Shopping

• Identifying opportunities for usability and conversion enhancements

• Budget and revenue oversight

• Web analytics / tracking / analysis & interpretation

• Target optimization (CPL, CPO, KUR [cost-to-revenue ratio], ROAS)

• Client workshops, including on-site visits at customer locations

• Coordination with other offices; regular travel between Stuttgart, Hamburg, and Berlin

⛳️ Requirements

• Degree in business/economics and/or a comparable qualification or vocational training

• Minimum of 2 years of experience in online marketing and a total of 3 years of professional experience

• Assertiveness, strong negotiation skills, and decisiveness

• Customer-oriented, independent, structured, and goal-driven working style with a strong service focus

• High affinity for online/digital channels

• A keen eye for design and layout, along with technical and marketing writing skills

• Ability to work accurately, dependably, and results-oriented under time constraints

• Professional and business-appropriate demeanor towards colleagues, clients, and partners

• Proficient in Microsoft Office

• Fluent in German and English, both written and spoken

• High level of commitment, flexibility, and occasional willingness to travel (nationally)

🏝️ Benefits

• 100% remote work with flexible working hours

• Employee discounts and subsidies for Urban Sports Club memberships

• Company pension scheme with employer contributions

• A comprehensive training and development program, including conference attendance, and support (by arrangement) for part-time further education

• Extensive onboarding program (proven effective for remote work)

• Company laptop provided (choice of Windows: Lenovo X1 Carbon or Apple: MacBook Pro)

• Collaborative environment within remote teams

• Excellent career growth opportunities and the ability to make a significant impact