Senior Meta Strategist

This is a fully remote position, open to applicants in United States, +3 more countries.

📋 Description

• Manage and oversee a variety of Social Media accounts

• Provide direct support to client contacts

• Conduct weekly communications with vendors or operational partners regarding assigned tasks, work quality, and potential improvements

• Develop quarterly strategies for clients

• Create, maintain, and optimize budgets for paid media campaigns

• Grasp client positioning and distinct value propositions

• Ensure accurate lead routing within a CRM system

• Oversee personal productivity and utilization

• Collaborate with the Associate Director to meet both internal and client objectives

• Recognize the importance of Programmatic campaigns

• Foster cross-sells, upsells, and referrals through client relationships and professional networks

• Implement and refine LinkedIn advertising campaigns, including ad copy creation, TAM development, and targeting to enhance ROI

• Manage around five mid-tier and enterprise accounts

• Achieve department KPIs, encompassing client growth, goal achievement, client NSMs, and client satisfaction

• Establish client trust and relationships that encourage renewals

• Cross-sell services that align with client objectives

• Relay results to client contacts and executives

• Make strategic decisions regarding account direction

• Travel to meet clients approximately once a year for each client or as necessary

⛳️ Requirements

• Over 2 years of experience at a performance/digital marketing agency, directly supporting B2B clients

• Extensive knowledge in paid social advertising campaigns, specifically LinkedIn Ads or Meta Ads

• Familiarity with LinkedIn or Meta ad formats, including conversation ads, document ads, and CTV

• Proficient in using LinkedIn Campaign Manager or Meta Campaign Manager, ZoomInfo, 6sense, and similar platforms

• Strong grasp of paid advertising principles, including keyword research, ad copywriting, bid management, and campaign optimization

• Capability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms

• Ability to drive and measure outcomes using OCT

• Experience in audience segmentation by tier, job title, and similar criteria

• Proven track record of success with mid-market or enterprise accounts

• Competence in translating and articulating strategy and conveying narratives with data

• Proficiency in organizing, prioritizing, and managing multiple projects concurrently

• Willingness to travel to client sites approximately once a year for each client or as necessary

• Capacity to work from a home office with dependable internet access

• Must be able to remain stationary for extended periods and interpret written and/or verbal communication

• Must possess current US work authorization without sponsorship and reside in the US

🏝️ Benefits

• Comprehensive medical, dental, vision plans, disability, and life insurance for you and your family

• 100% employer-covered plan for you

• 50% employer contribution for dependents

• Access to certified therapists via Spring Health

• Membership to Headspace

• Physical therapy services through Omada

• Fertility support via Carrott

• Thousands of Aaptiv virtual workout sessions

• Complimentary One Medical membership for primary and virtual care

• Unlimited PTO (minimum of 2 weeks)

• Paid Company Holidays

• Your Birthday Off

• End of Year Recharge (Closed from December 24 to January 1)

• Paid Parental Leave

• Traditional and Roth 401(k) with a 3% company match

• Annual bonus based on tenure, which increases over time

• Remote work flexibility from anywhere within the US

• Option to utilize state-of-the-art offices in Irvine, California

• Choice of PC or Mac provided