Senior Meta Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to review performance, strategize, and agree on next steps.

• Dispatch bi-weekly performance reports 24 hours prior to scheduled meetings.

• Establish trust and relationships that foster renewals and referrals.

• Create, launch, and optimize Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bid strategies, and creative testing.

• Monitor daily performance and make necessary adjustments to achieve cost per appointment targets.

• Address underperforming campaigns and formulate intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors for creative production.

• Utilize AI tools to enhance copywriting while ensuring quality.

• Set up tracking mechanisms, pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead routing.

• Resolve technical issues between ad platforms and client systems.

⛳️ Requirements

• Over 5 years of experience in paid media, particularly with Meta advertising.

• Experience in managing several client accounts at once.

• A proven history of achieving performance targets and retaining clients.

• Exceptional copywriting skills with the ability to create engaging ad copy and scripts.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Background in the financial services sector, with knowledge of lead generation and appointment-setting campaigns. Understanding of video sales letter marketing methodologies and experience with high-ticket, considered purchase funnels.

• A proactive approach to ownership; you address issues without waiting for direction. A strong communicator capable of conveying performance data to non-technical clients. Detail-oriented yet able to work quickly. Comfortable with direct client interaction and accountable for results. You aspire to be the key person responsible, rather than sharing responsibility among multiple individuals.

🏝️ Benefits

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus