Senior Media Planner – Integrated

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate performance metrics to inform budget distribution across channels and enhance media investments throughout the funnel.

• Assist in the creation and implementation of cohesive full-funnel media strategies that align with client objectives and customer journey phases.

• Lead strategic initiatives across Paid Search, Paid Social, and Programmatic channels, including Display, Video, CTV, OTT, Audio, and DOOH.

• Collaborate with activation, creative, and analytics teams to ensure cohesive strategy and effective campaign execution.

• Formulate recommendations regarding media mix, audience targeting, creative direction, KPIs, and measurement frameworks.

• Discover growth prospects, emerging trends, competitive changes, and untapped areas.

• Oversee paid media budgets through planning, reallocations, optimizations, incremental investment scenarios, and monthly reconciliations.

• Conduct audience research, competitive evaluations, and market intelligence utilizing Pathmatics, GWI, Resonate, and platform insights.

• Track pacing, performance patterns, and optimization possibilities.

• Assess channel recommendations against a comprehensive media strategy and client goals.

• Spearhead testing and learning initiatives across various channels.

• Create and contribute to RFPs in collaboration with channel teams.

• Provide strategic insights, performance updates, and proposals through client presentations, reports, planning documents, and business reviews.

• Partner with Director- and VP-level client stakeholders alongside Client Strategy leadership.

• Cultivate knowledge in client sectors, omni-channel retail dynamics, seasonal patterns, and consumer behavior.

• Stay up-to-date with emerging media platforms, industry trends, and best practices.

• Generate cross-channel performance forecasts to guide investment decisions, business planning, and growth opportunities.

⛳️ Requirements

• 3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing setting.

• Proficiency in multi-channel strategies across Paid Search, Paid Social, and/or Programmatic platforms, including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms.

• Proven experience in developing, optimizing, analyzing, and reporting on paid campaigns with both brand and performance goals.

• Strong grasp of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement throughout the customer journey.

• Expertise in managing multiple workstreams and planning deliverables across complex client accounts.

• Proficient in media spend management, pacing, reconciliation, and forecasting.

• Experience in supporting cross-channel media strategies encompassing brand and performance campaigns.

• Experience collaborating with analytics teams on tracking implementation, reporting frameworks, and dashboard development.

• Familiarity with attribution methodologies and measurement frameworks.

• Strong analytical and problem-solving skills with a keen attention to detail.

• Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms.

• Experience delivering recommendations and insights directly to clients.

• Excellent organizational, time management, and project management skills.

• Ability to handle multiple projects and priorities in a fast-paced environment.

• Experience mentoring junior team members, reviewing work, and providing guidance on planning deliverables.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Ideally with annual client budgets exceeding $10M.

• Experience supporting cross-channel media strategies, preferably within omni-channel retail, e-commerce, and/or ISP/telco environments.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended Holiday break (Winter).

• Flexible work schedules.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits.