Senior Media Manager, Healthcare

This is a fully remote position, open to applicants in Peru.

📋 Description

• Oversee the comprehensive management of assigned paid media accounts from start to finish.

• Achieve pacing and KPI targets for managed accounts.

• Lead all aspects of Paid Search strategy, project ideation, road mapping, and testing, guiding the team with assurance and direction.

• Collaborate with Account Managers and the Media Supervisor to determine client objectives, priorities, and efficiency needs.

• Proactively seek to enhance billing for current accounts and identify opportunities for expanding media coverage for new clients.

• Constantly pursue knowledge of new strategies, experiment with new platforms, and broaden Cardinal’s Paid Media services.

• Serve as the primary contact point both internally and externally for all ‘owned’ accounts, accountable for pacing and performance.

• Generate reports, draft insights, and maintain communication with clients for assigned accounts.

• Oversee the ongoing management of held accounts, including optimizations, structural updates, bidding strategies, conversion types, and copy revisions.

• Develop and adjust strategic ideas for all accounts, crafting and modifying campaign strategies to align with each client's business goals and internal objectives.

• Design and implement tests in accounts on a monthly and quarterly basis, covering structural, targeting, creative & messaging, and conversion aspects.

• Ensure continuous testing, validation, and enhancement of full-funnel structures.

⛳️ Requirements

• 4-5+ years of experience predominantly in Paid Search.

• Ideal candidates should also possess experience in Paid Social, Programmatic, or both.

• Required platform expertise: Google Ads.

• Suggested additional platform knowledge: Bing, Meta, and a DSP platform.

• Proven experience managing paid media budgets exceeding $100k per month.

• Skilled in driving paid media strategy and conducting tests.

• Confident in effectively communicating with and persuading clients.

• Strong reporting and insights skills, with a knack for identifying and optimizing towards client business objectives.

• Experience in full project ownership, from drafting strategy briefs and recommendations to executing campaigns/tests and reporting outcomes.

• Exceptional communication, problem-solving, and interpersonal abilities.

• Proficient in Microsoft Office Suite and Google Workspace.

• Capable of interfacing with both internal team members and clients.

• Ability to multitask and effectively prioritize responsibilities.

🏝️ Benefits

• Opportunities for professional development.

• Flexible work arrangements.