Senior Media Manager, Healthcare

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Effective end-to-end management of assigned paid media accounts.

• Achieve pacing and KPI targets for managed accounts.

• Take full ownership of Paid Search strategy, project ideation, road mapping, and testing, guiding the team with assurance and direction.

• Collaborate with Account Managers and the Media Supervisor to pinpoint client goals, priorities, and efficiency requirements.

• Proactively work to increase billing for current accounts and identify opportunities for expanding media coverage for new accounts.

• Continuously strive to learn new strategies, experiment with new platforms, and broaden Cardinal’s Paid Media services.

• Serve as the main point of contact both internally and externally for all 'owned' accounts—responsible for pacing and account performance.

• Generate reports, write insights, and communicate with clients regarding designated accounts.

• Oversee the ongoing maintenance of managed accounts, including but not limited to optimizations, structural updates, bidding methods, conversion types, and copy revisions.

• Responsible for strategic ideation across all accounts, designing and refining campaign strategies to align with each client’s business objectives (and internal goals).

• Design and execute tests in accounts on a monthly and quarterly basis (covering structural, targeting, creative & messaging, conversion, etc.).

• Commit to continuous testing, verification, and enhancement of full-funnel structures.

⛳️ Requirements

• 4-5+ years of experience, predominantly in Paid Search.

• Preferred candidates will also have experience in Paid Social, Programmatic, or both.

• Required platform expertise: Google Ads.

• Suggested additional platform familiarity: Bing, Meta, or a DSP platform.

• Experience managing paid media budgets exceeding 100k per month.

• Proven track record in driving paid media strategy and testing.

• Strong ability to communicate effectively with clients and persuade them.

• Exceptional skills in reporting and insights, with a knack for identifying and optimizing towards client business goals.

• Experience in complete project ownership, from crafting strategy briefs and recommendations to executing campaigns/tests in-platform and reporting on outcomes.

• Excellent communication, problem-solving, and interpersonal abilities.

• Proficient in Microsoft Office Suite and Google Workspace.

• Ability to engage with both internal team members and clients.

• Strong multitasking skills and capability to prioritize tasks effectively.

🏝️ Benefits

• At Power Digital, our people and culture are central to our success, making diversity in our team's backgrounds and experiences essential. We are an Equal Opportunity Employer, and our employees come from various strengths, experiences, and backgrounds, aiming to make a difference both inside and outside the workplace. Diversity encompasses not only race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other facets of identity. Every employee's perspective is crucial to our success, and fostering inclusion is a shared responsibility.