Senior Media Manager, Healthcare

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee the complete management of specified paid media accounts from start to finish.

• Achieve pacing and KPI targets for managed accounts.

• Lead the Paid Search strategy, project ideation, road mapping, and testing, providing guidance and direction to the team.

• Collaborate with Account Managers and the Media Supervisor to determine client objectives, priorities, and efficiency needs.

• Actively seek to increase revenue for existing accounts and identify opportunities to broaden media coverage for new clients.

• Continuously explore new strategies, test innovative platforms, and enhance Cardinal’s Paid Media services.

• Serve as the primary contact both internally and externally for all managed accounts, accountable for their pacing and performance.

• Generate reports, draft insights, and engage with clients regarding designated accounts.

• Manage the ongoing upkeep of held accounts, including but not limited to optimizations, structural updates, bidding strategies, conversion types, and copy revisions.

• Responsible for strategic brainstorming on all accounts, tailoring campaign strategies to align with each client’s business objectives (and internal goals).

• Design and implement tests within accounts on a monthly and quarterly basis (covering structural, targeting, creative & messaging, conversion, etc.).

• Commit to ongoing testing, verification, and enhancement of full-funnel structures.

⛳️ Requirements

• 4-5+ years of experience, predominantly in Paid Search.

• Preferred candidates will also have experience in Paid Social, Programmatic, or both.

• Required expertise in platforms: Google Ads.

• Recommended familiarity with additional platforms: Bing, Meta, and a DSP platform.

• Experience managing paid media budgets exceeding 100k per month.

• Proven track record in driving paid media strategy and testing.

• Strong communication skills with the ability to persuade clients effectively.

• Proficient in reporting and insights, with a knack for identifying and optimizing towards client business objectives.

• Experience in comprehensive project ownership, from drafting strategy briefs and recommendations to deploying campaigns/tests in-platform and reporting outcomes.

• Exceptional communication, problem-solving, and interpersonal abilities.

• Proficient in Microsoft Office Suite and Google Workspace.

• Capable of collaborating with both internal team members and clients.

• Strong multitasking abilities and effective prioritization of tasks.

🏝️ Benefits

• Health insurance.

• 401(k) matching.

• Flexible work hours.

• Paid time off.

• Remote work options.