Senior Media Buyer – US DTC

This is a fully remote position, open to applicants in Colombia.

📋 Description

• **The Role**

• We are in search of a Senior Media Buyer who will take complete ownership of executing paid media strategies on Meta, working directly with our co-founder who currently manages the account. This position is not a support role; you will be responsible for taking over, implementing your own strategies, and enhancing account performance beyond its current level. As a subscription brand, you will know that optimization goes beyond first order ROAS, understanding how to model CAC against LTV, set target ROAS based on rebill economics, and make profitable bidding decisions over 30, 60, and 90 day periods.

• **Your mission:** to scale profitable spending on Meta, provide clear performance reports back to the creative team, and establish the media buying infrastructure that propels us to multiple 8 figures and beyond.

• **What you'll do**

• **Account Ownership & Execution**

- Take full ownership of Meta Ads Manager, overseeing campaign structure, budget allocation, launch execution, and daily optimizations.

- Rapidly scale winning creatives while swiftly eliminating underperformers to prevent budget waste.

- Manage daily budget allocations to ensure that spending consistently flows to the highest performing creatives.

- Learn the account history from our co-founder throughout the transition and assume complete ownership without losing momentum.

• **Subscription Economics & ROAS Targeting**

- Comprehend and operate based on LTV to CAC economics rather than just first order ROAS.

- Set and modify target ROAS based on rebill rates, cohort LTV, and payback period objectives.

- Monitor blended ROAS and MER at the brand level, alerting when spend efficiency is in flux.

- Develop bidding strategies that maintain profitability over 30, 60, and 90 day intervals.

• **Testing Frameworks & Strategy**

- Create and manage a structured creative testing framework on the media buying side.

- Implement audience and targeting strategies to discover cold traffic that converts at scale.

- Know precisely when and how to scale a successful creative without damaging its performance.

- Continuously identify new strategies to test and provide proactive recommendations.

• **Creative Reporting & Collaboration**

- Compile performance data into concise, easy-to-understand weekly reports for the creative team.

- Provide the creative team with a clear overview of what is working, what isn’t, and what should be tested next.

- Identify creative fatigue early and communicate this to the team before performance declines.

⛳️ Requirements

• **Non-Negotiable**

• - Demonstrated senior media buying experience on Meta at an 8 figure DTC subscription brand. **Subscription experience is mandatory.**

• - Personally managed multi-million dollar monthly Meta ad spend. Provide specific figures to support this.

• - Profound understanding of subscription economics, including LTV, CAC, rebill rates, blended ROAS, and MER.

• - Excellent at creative analysis; you can interpret performance data and guide the creative team on what to build next.

• - A structured tester; you design testing frameworks rather than relying on intuition.

• - Data-driven and meticulous; your reports are accurate, punctual, and easy to interpret.

• **Nice to Have**

• - Experience with AppLovin, TikTok Ads, or Google Ads in addition to Meta.

• - Familiarity with attribution platforms such as Triple Whale, Northbeam, or similar.

• - Background in health, wellness, or supplement brands.

• **You Must Be AI-Native**

• - Active and fluent daily use of AI tools is essential, not optional. We expect you to integrate AI into every workflow from day one.

🏝️ Benefits

• **Why Join Us**

• - Engage in high-impact work, managing media for a brand with 7 figure monthly budgets where your decisions have a direct impact every day.

• - Collaborate with top talent; you will be part of a team of high performers who uphold rigorous standards across all functions.

• - Enjoy full ownership; we empower our operators to manage their responsibilities without micromanagement.

• - Experience a growth trajectory; top achievers will advance into leadership positions as we scale towards 9 figures.

• - Join us in building something generational; our goal is to become a multiple 9 figure household supplement brand in leading retailers across the US.

• **Compensation & Perks**

• - Competitive base salary plus performance bonuses linked to account results.

• - Fully remote work; you can operate from anywhere.

• - High level of autonomy; you take ownership of your function and its outcomes.

• - Real growth opportunities; we invest in your development as we expand.