Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement email marketing campaigns, nurture programs, and initiatives to engage the audience.

• Craft email copy, campaign messages, landing page content, social media posts, and various marketing materials.

• Create and revise content assets, including guides, thought leadership articles, promotional items, and sales-supporting materials.

• Assist with event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution.

• Make updates to the website and landing pages to enhance marketing campaigns and promote content.

• Collaborate with the Senior Marketing Manager on planning, executing, reporting, and optimizing campaigns.

• Coordinate with design and internal stakeholders to create campaign assets that align with brand standards and campaign objectives.

• Monitor campaign effectiveness and suggest actionable improvements for email, content, events, paid media, and lead generation efforts.

• Work alongside the SDR and sales team to facilitate lead engagement and campaign follow-up.

• Utilize tools such as Salesforce, ActiveCampaign, and ChatGPT to assist with campaign execution, reporting, and content creation.

⛳️ Requirements

• 3-7 years of experience in B2B marketing with a direct focus on email marketing, content marketing, lead generation, campaign execution, event marketing, or similar demand generation roles.

• Proven experience in executing multi-channel marketing campaigns and managing deliverables across content, email, web, events, and lead generation initiatives.

• Practical experience with CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, Pardot, or comparable tools.

• Demonstrated ability to create marketing content, including email campaigns, landing pages, campaign materials, lead generation offers, thought leadership articles, or promotional content.

• Strong capability to manage multiple projects simultaneously, prioritize tasks efficiently, and deliver accurate results in a fast-paced environment.

• Experience in analyzing campaign outcomes and recommending improvements based on engagement, lead generation, conversion, or pipeline performance metrics.

• Background in a B2B technology, SaaS, media, publishing, or demand generation setting is highly preferred.

• Exhibits curiosity, accountability, and a strong desire to enhance marketing skills, take on greater responsibilities, and advance their career.

• Agile professional who thrives in a dynamic environment and adapts strategies to meet business objectives.

🏝️ Benefits

• Career Growth: Advance through mentorship programs, leadership academies, and opportunities to influence company culture and DEI initiatives.

• Flex Fridays: Modify your 40-hour workweek to enjoy a full or half day off on Fridays.

• Remote-First Culture: Work from the comfort of your home.

• Flexible PTO: Take the necessary time off when you need it.

• Health Coverage: Medical, dental, and vision plans available for you and your family.

• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.

• 401K with Match: Secure your future with our company-matched retirement savings plan.

• Paid Parental Leave: Support for new parents during significant life events.

• Wellness Perks: Access to Headspace and monthly fitness reimbursements.

• Pet Insurance: Care for your furry family members.

• Speaker Series Bonus: Present during our monthly speaker series and receive a bonus.

• Book Reimbursement: Get reimbursed for up to 12 books per year to support your learning.

• Bucket List Benefit: Celebrate milestones with annual contributions towards your dream adventures after 3 years.

• In-Office Perks: Enjoy catered lunches for our in-office team.