Pipeline Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to assess performance, discuss strategies, and agree on next steps.

• Provide bi-weekly performance reports 24 hours prior to scheduled meetings.

• Foster trust and relationships that encourage renewals and referrals.

• Create, launch, and optimize Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bid strategies, and creative testing.

• Track daily performance and make necessary adjustments to achieve cost per appointment goals.

• Diagnose underperforming campaigns and devise intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors on the creative production process.

• Utilize AI tools to enhance copywriting efficiency while ensuring quality.

• Set up tracking, pixels, and conversion events.

• Configure integrations for Calendly, automate processes with Zapier, and manage lead routing.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• A minimum of 5 years of experience in paid media, particularly with Meta advertising.

• Proven ability to manage multiple client accounts concurrently.

• Demonstrated success in achieving performance targets and client retention.

• Exceptional copywriting skills with the capability to create compelling ad copy and scripts.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Preferred Experience:

• Background in the financial services industry, with knowledge of lead generation and appointment-setting campaigns. Understanding of video sales letter marketing methodologies. Experience with high-ticket, considered purchase funnels.

• Skills and Attributes:

• You take initiative. When challenges arise, you address them proactively. You do not wait for instructions. A strong communicator who can convey performance data to non-technical clients. Detail-oriented yet able to work efficiently. Comfortable with direct client engagement and accountable for results. You aspire to be the person in charge, not one of several individuals sharing responsibility.

🏝️ Benefits

• Paid Time Off (including Vacation, Sick Leave & Public Holidays)

• Training & Development opportunities

• Option to Work From Home

• Flexible Schedule

• Performance Bonus