Senior Media Buyer — potential Team Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Development and implementation of campaign strategies adhering to funnel logic (TOFU/BOFU): setting objectives (lead generation and brand building), managing budgets, establishing naming conventions, defining audiences (broad/interests/lookalikes/remarketing), and selecting placements.

• Configuration of tracking and data: Conversions API / pixels, GA4 + GTM, UTM parameters; ensuring clean mapping within the CRM.

• Management of KPIs across both platforms: CTR, CPC, CPM, CVR, CPL/CPA, ROAS — inclusive of budget reallocations, consolidation versus diversification strategies.

• Engagement in testing and proactive involvement in creative iterations (hooks, angles, formats; focusing on initial seconds/thumb-stoppers).

• Onboarding clients (access, expectation management, ramp-up, test roadmap) while closely collaborating with Client Services, Media Creation, and Tech teams.

• Conducting quality assurance: pre-flight QA (events, target/optimization event, UTM, landing page accessibility), daily monitoring, and weekly reviews.

• People and process management (team lead perspective): providing support, prioritizing tasks, conducting reviews/QA, and enhancing playbooks, checklists, and templates.

⛳️ Requirements

• Over 5 years of experience in performance marketing, including at least 3 years of hands-on experience with Meta and Google, focusing on direct response and lead generation.

• Proficiency in tracking tools: GA4, GTM, pixels/Conversions API, UTM; skilled in attribution reconciliation (7d-click/1d-view versus CRM).

• A direct-response copy and offer mindset: adept at crafting headlines/hooks, ensuring landing page relevance, and conducting hypothesis-driven testing.

• Strong capabilities in budget management and scaling multiple accounts (daily, weekly, monthly).

• Proficiency in German: C1+; English: B2.

• Exceptional, proactive communication skills.

• Strong ability in the iterative development of creatives.

🏝️ Benefits

• Optimal work-life balance with the option for 100% remote work (home office).

• Flexible working hours with standard time off in lieu for extra hours accrued in your flexitime account.

• Permanent employment contract.

• Competitive compensation package with various bonuses.

• Loyalty bonus: an additional month’s salary paid each December for the previous year as a reward for your continued service.

• Opportunity to engage in exciting projects that allow for significant creative freedom.

• A diverse and supportive team that fosters experience, structure, openness, and teamwork.

• Several voluntary company-sponsored events throughout the year.

• Access to training opportunities and regular coaching.