Senior Media Buyer, Native

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take full ownership of the Native channel, encompassing strategy, execution, and performance results across various platforms.

• Oversee and optimize a multi-million-dollar budget to facilitate efficient and profitable customer acquisition.

• Conduct daily analysis of campaign performance, pinpoint root causes of fluctuations, and implement decisive, data-driven actions to enhance outcomes.

• Assess performance throughout the entire marketing funnel to identify and address gaps in user experience, conversion pathways, and revenue opportunities.

• Convert data into actionable insights, identify key performance drivers, and take responsibility for their implementation.

• Create and execute a comprehensive testing strategy, including A/B testing for ad creatives, copy, and landing page experiences.

• Consistently launch and refine new campaigns, creatives, and tests to achieve incremental performance improvements and scale successful initiatives.

• Focus on high-impact opportunities and prioritize initiatives that lead to significant business results.

• Collaborate across functions with creative, editorial, and analytics teams to ensure alignment between media strategy and content as well as monetization objectives.

• Track key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and provide actionable reporting to stakeholders.

• Keep abreast of platform updates, industry trends, and competitive strategies to enhance ongoing campaign performance.

⛳️ Requirements

• A minimum of 5 years of experience in performance marketing, with hands-on experience in managing Native advertising campaigns.

• A proven history of successfully scaling paid media campaigns profitably at significant spending levels (Native, Meta, Google, or similar platforms).

• A strong analytical mindset capable of identifying performance root causes, distinguishing signal from noise, and making confident, data-driven choices.

• Proficient in Excel, adept at working with large datasets and generating reports.

• In-depth knowledge of affiliate marketing models, lead generation, and monetization strategies such as revenue-per-click or revenue-per-session.

• A demonstrated ability to proactively test, iterate, and scale campaigns rather than merely maintaining performance.

• Familiarity with performance metrics (e.g., CPC, conversion rates, revenue per session) and methods for optimizing toward them.

• Proven expertise in landing page optimization, including real-world testing examples that resulted in measurable enhancements.

• Experience in optimizing down-funnel quality metrics such as lead-to-sale rates, client retention, or lifetime value.

• Capacity to prioritize high-impact opportunities and act swiftly in a fast-paced, results-oriented environment.

• A strong sense of ownership and accountability for performance outcomes.

• An effective communicator, capable of presenting insights and recommendations to stakeholders.

• A collaborative approach with the ability to work across different teams.

• Bonus: Experience in affiliate marketing, lead generation, or publisher-based business models.

🏝️ Benefits

• 🩺 Healthcare: We provide affordable, competitive health coverage (including domestic partners!) along with employer-paid counseling services.

• 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer contributions starting at approximately 3%.

• 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-funded spending account for expenses related to physical, financial, and emotional wellness.

• 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)

• 👶🏻 Parental Leave: We offer 2 weeks of paid parental leave within the first year and up to 9 weeks after one year of employment.

• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flexible holidays alongside our company-paid holidays.

• 🏠 Remote Work Options: Eliminate the daily commute and enjoy the flexibility of working from home.

• 🌎 World Class Facility: Enjoy onsite dining options, a 7,000 sqft gym, pickleball and basketball courts, spin class/pilates room, bicycles, massages, and much more.

• 🛟 Comprehensive Life Insurance: Ensure peace of mind with employer-paid life insurance coverage that extends beyond the workplace (including dependents and spouses).

• 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for everyone.