Senior Media Buyer

This is a fully remote position, open to applicants in China.

📋 Description

• Perform detailed account management and optimization across various global non-standard long-tail channels, including independent DSPs, ADXs, and CTV networks.

• Oversee budget distribution, capacity scaling, and swift creative/targeting variation testing within long-tail pools in LATAM and SEA.

• Collaborate with the Mar-Tech team to establish traffic anomaly filtration and enhance sub-publisher optimization.

• Track and report on the Blended Effective CPA post-fraud mitigation efforts.

• Identify, test, and scale successful sub-publisher placements while eliminating underperforming or fraudulent sub-sources through Sub-ID analysis.

• Generate actionable insights regarding traffic behavior in emerging markets, variations of ad fraud, and performance arbitrage windows.

• Aim to lower blended effective CPA across LATAM and SEA long-tail pools.

• Create a testing schedule for non-mainstream channels and amplify successful placements.

• Connect performance media buying with Mar-Tech fraud detection, establishing collaborative workflows and frameworks across the team.

⛳️ Requirements

• A minimum of 3 years in international performance media buying.

• At least 1–2 years focused on non-mainstream or long-tail ad networks, programmatic DSPs, ADXs, or CTV platforms.

• Demonstrated case studies of budget scaling in significant emerging markets like LATAM or SEA.

• Experience working within or alongside programmatic and technical fraud detection functions.

• Proficient in deep data analysis at the Sub-publisher / Sub-ID level.

• Familiarity with regional traffic anomalies, localized ad fraud variations, and performance arbitrage windows in emerging markets.

• Expertise in DSP/ADX/CTV buying platforms, traffic quality tools, and performance reporting frameworks.

• Ability to thrive in high-pressure, live campaign management settings and make prompt decisions.

• Experience collaborating with Mar-Tech, analytics, and finance teams.

• Self-motivated and disciplined in managing multiple markets and channels.

• Access to a personal device and laptop for work purposes.

🏝️ Benefits

• Opportunities for personal growth.

• A global team representing diverse cultures from over 15 countries.

• A transparent and objective performance management culture.

• Encouragement of collaboration and intrapreneurship.

• Use of personal device and laptop for work-related tasks.