Senior Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Craft creative briefs for editors and designers.

• Track creative fatigue and refresh successful ads before performance declines.

• Develop and enhance campaign frameworks across various funnels.

• Oversee campaign goals, budgets, and bidding strategies.

• Create custom, lookalike, and retargeting audiences.

• Manage UTM tracking effectively.

• Conduct structured testing for creative, hooks, and offers.

• Create dashboards and report on campaign performance metrics.

⛳️ Requirements

• Demonstrated experience managing advertising budgets exceeding $50,000 weekly.

• Strong background in Meta Ads within a lead generation or direct-response setting.

• In-depth knowledge of campaign structure, audience strategy, testing, and optimization.

• Proficient in utilizing data for making commercial decisions.

• Experience with attribution and tracking; familiarity with Hyros is a plus.

• Highly organized with outstanding attention to detail.

• Experience in scaling campaigns while ensuring profitability.

• Extra consideration if you have marketed to small business owners, tradies, or similar demographics.

🏝️ Benefits

• Options for remote work.