Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead performance-oriented omnichannel marketing initiatives that boost brand visibility, drive demand generation, lead acquisition, and customer engagement in global B2B markets.

• Propel full-funnel growth and performance marketing, taking ownership of strategy and hands-on execution to create awareness, demand, qualified leads, and revenue.

• Strategize and implement integrated omnichannel campaigns across digital platforms, paid media, email, content, events, and account-based marketing (ABM) with consistency and accuracy.

• Utilize digital, growth, and AI-enabled marketing tools to improve targeting, efficiency, and return on investment (ROI) while exploring new channels and technologies.

• Direct cross-functional go-to-market collaboration with Product, Sales, and Commercial Operations to translate strategic objectives into quantifiable pipeline results.

• Adopt a data-driven, test-and-learn methodology to continually enhance campaign effectiveness and ensure accountability for growth targets.

• Manage marketing analytics, dashboards, and reporting, defining and monitoring key performance indicators (KPIs) such as reach, engagement, MQLs, SQLs, pipeline, and revenue contribution.

⛳️ Requirements

• 8–10 years of experience in B2B marketing.

• Demonstrated success in leading omnichannel and performance marketing initiatives.

• Profound digital marketing knowledge across paid media, SEO/GEO, email, website optimization, content, and lead generation.

• Highly analytical mindset with significant expertise in dashboard development, funnel analytics, attribution modeling, and ROI-driven decision-making.

• Strong experience in continuous optimization, including A/B testing, experimentation frameworks, segmentation, and conversion rate improvement.

• Hands-on professional capable of juggling multiple campaigns, stakeholders, and priorities in a dynamic, high-growth environment.

• Exceptional communication skills.

🏝️ Benefits

• Health care program.

• Paid time off.

• Medical/dental/vision insurance.

• 401(k) matching.

• Flexible, remote working arrangements.