Senior Media Buyer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of the daily strategy, implementation, optimization, and scaling of Google Ads campaigns.

• Oversee various Google campaign types including Search, Shopping, Performance Max, YouTube, Demand Generation, Display, remarketing, and others.

• Develop and maintain account and campaign frameworks, keyword strategies, audience targeting, bidding tactics, budgets, and creative assets.

• Track performance and budget progression to make informed decisions that enhance efficiency and scalability.

• Create structured testing plans for campaigns, including bidding strategies, audience targeting, creative elements, offers, and landing pages.

• Analyze the complete customer journey to identify performance challenges and uncover growth opportunities.

• Convert performance data into creative guidance, angles, hooks, concepts, formats, and briefs.

• Collaborate with creative and conversion teams to refine ads, landing pages, offers, and the checkout experience.

• Work alongside analytics and technical teams to verify reporting accuracy and address data inconsistencies.

• Supervise the execution of Shopping and Performance Max campaigns, including asset groups and audience signals.

• Keep accounts organized and document tests, decisions, outcomes, and learnings.

• Relay performance metrics, insights, risks, and future steps to the marketing team.

• Remain updated on changes in Google Ads products, automation, bidding strategies, AI capabilities, and acquisition prospects.

⛳️ Requirements

• Profound, up-to-date hands-on knowledge of Google Ads across Search, Shopping, Performance Max, YouTube, Demand Generation, and Display.

• Demonstrated experience managing and scaling a minimum of $500,000 per month in Google Ads expenditure.

• Experience exceeding $1 million per month is highly preferred.

• Strong history of running purchase-driven campaigns for direct-to-consumer ecommerce brands.

• Experience in the health, wellness, beauty, skincare, or supplements sectors is strongly preferred.

• Comprehensive understanding of direct-response economics, including acquisition cost, conversion rates, average order value, customer value, revenue, and profitability.

• Advanced expertise in campaign structure, Smart Bidding, budget management, keyword and search-term strategies, audience targeting, creative testing, and profitable scaling.

• Capability to differentiate between media, creative, offer, landing-page, and tracking issues.

• Strong creative instincts with the ability to translate campaign data into briefs and testable concepts.

• Comfort in navigating Google Ads, analytics platforms, and internal reporting tools.

• Exceptional analytical judgment, attention to detail, organizational skills, and written communication abilities.

• Proactive working style with a strong sense of ownership.

• Proficient in professional English.

• Ability to maintain significant overlap with US business hours.

• Resume and one or two anonymized examples of personally managed Google Ads accounts, detailing spend, category, campaign types, objectives, actions taken, tests conducted, results achieved, and timeframe.

🏝️ Benefits

• Fully remote work environment.

• Flexibility and autonomy.

• Competitive compensation package.

• Generous performance-based incentives.

• Collaboration with a premier marketing team.

• Opportunity to launch campaigns viewed by millions.