Marketing Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in implementing the marketing strategy under the guidance of the Marketing Manager

• Collaborate closely with the Marketing Manager to create and execute a thorough marketing plan

• Propel growth in targeted geographic areas as well as both existing and new micro-verticals

• Design and implement email marketing campaigns utilizing the complete range of HubSpot features

• Establish HubSpot automations to enhance efficiency and minimize manual tasks

• Create and oversee automated email workflows aimed at nurturing leads, engaging subscribers, and driving conversions

• Write copy for email campaigns, blog articles, and various sales materials

• Monitor, analyze, and report on the performance of marketing campaigns against key performance indicators (KPIs)

• Promote and share email marketing best practices throughout the organization

• Assist the Business Development team in launching new email campaigns

• Keep abreast of the latest marketing trends and best practices

• Develop and manage the email marketing calendar

⛳️ Requirements

• Bachelor’s degree in business, marketing, advertising, or communications

• Previous experience as a marketing coordinator or in a similar position within a B2B environment

• Proficiency in using HubSpot (certifications are advantageous)

• Over 3 years of experience in email marketing, demonstrating a successful track record

• More than 3 years of experience in content creation (email copy, blog articles, etc.)

• Strong knowledge of email marketing best practices, including segmentation, personalization, and A/B testing

• Proficient in email marketing automation tools and workflows

• Exceptional analytical and problem-solving skills

• Strong written and verbal communication skills in English

• Creative mindset that excels in data-driven marketing strategies

• Ability to prioritize and manage multiple tasks efficiently

• High-performance mindset with a commitment to surpassing expectations

🏝️ Benefits

• Fully remote work environment

• Flexible work schedules

• Annual paid retreat for all employees

• Medical, dental, and vision coverage

• Life, short-term disability (STD), and long-term disability (LTD) insurance

• Health Savings Account (HSA) / Flexible Spending Account (FSA)

• 401(k) plan with company matching and a 100% vesting schedule after the first year

• 15 days of paid time off (PTO)

• 10 holidays, including one flexible day

• Employee reward and recognition program

• Supplemental health insurance options

• Legal plan

• Pet insurance

• Emphasis on work-life balance

• People-centric culture