Senior Manager, Omnichannel Marketing Strategy and Execution

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the enterprise UPLIZNA omnichannel strategy while establishing a framework centered on audience engagement.

• Collaborate with indication teams to initiate synchronized experiences for healthcare professionals (HCPs) and patients.

• Define readiness for audience activation, identify customer barriers, outline journey requirements, develop route logic, suppression strategies, contact strategies, and measurement criteria.

• Discover, test, and scale innovative omnichannel capabilities, emerging technologies, and opportunities for experimentation.

• Convert brand strategy, approved messaging, modular content, PMR insights, field requirements, and customer signals into cohesive engagement pathways.

• Create orchestration briefs for key segments that detail channel roles, barriers, logic, and signals.

• Formulate business requirements for personalization, segmentation, audience activation, triggered journeys, next best actions, frequency and reach management, field coordination, event follow-up, and measurement KPIs.

• Integrate approved customer signals across CRM, web, field, Veeva, RTE, iCVA, paid media, and events.

• Implement the Amgen enterprise GEO strategy to enhance content and digital experiences for AI-driven search and discovery.

• Collaborate with analytics, technology, GCCI, field, Veeva, CRM, web, media, patient support, medical, legal, regulatory, compliance, agency, and enterprise data teams.

• Establish cross-functional learning loops through performance readouts, PMR insights, dashboarding, E-L-L measurement, experimentation, and customer movement indicators.

• Assist in vendor and agency leadership across CRM, media, data, point-of-care, support, publisher, event, and analytics partnerships.

• Foster coordinated customer experiences, improve decision quality, implement movement-based measurement, and encourage continuous learning.

⛳️ Requirements

• Doctorate degree with 2 years of experience in Marketing, commercial, digital, analytics, content, operations, or a related field.

• OR a Master's degree with 4 years of experience in Marketing, commercial, digital, analytics, content, operations, or a related field.

• OR a Bachelor's degree with 6 years of experience in Marketing, commercial, digital, analytics, content, operations, or a related field.

• OR an Associate's degree with 10 years of experience in Marketing, commercial, digital, analytics, content, operations, or a related field.

• OR a high school diploma / GED with 12 years of experience in Marketing, commercial, digital, analytics, content, operations, or a related field.

• Experience in the pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with responsibilities in omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement.

• Proven ability to translate audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation needs.

• Proficient in Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences Cloud, Agentforce, Einstein, LUMEN, decisioning engines, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, Rep Alerts, Concierge, or similar CRM and decisioning platforms.

• Familiar with GA4, Ostro, HCP identity resolution, NPI-level activation, programmatic HCP media, clinical/endemic publishers, point-of-care partners, access and support signals, claims data, Rx data, NBRx, and paid media signals.

• Capable of linking business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a complex organization.

• Experienced in journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation, test-and-learn design, optimization, performance readouts, and continuous improvement.

• Strong skills in vendor management, agency leadership, cross-functional influence, facilitation, synthesis, and change management.

• Sponsorship for this position is not assured.

🏝️ Benefits

• A robust employee benefits package that includes a Retirement and Savings Plan with substantial company contributions.

• Comprehensive group medical, dental, and vision coverage.

• Life and disability insurance coverage.

• Flexible spending accounts.

• A discretionary annual bonus program, or for field sales representatives, a performance-based incentive plan.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.

• Opportunities for career development.

• Support for work/life balance.