Senior Media Analytics, Insights Analyst

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Examine and oversee performance metrics across various digital media campaigns, including Paid Social, Programmatic, Display, Video, and CTV.

• Create regular and on-demand reports to assess campaign efficiency and uncover performance trends.

• Convert campaign data into actionable insights and recommendations for optimization.

• Assist in the creation of measurement frameworks, KPI structures, and analyses of campaign performance.

• Collaborate with media, marketing, and analytics teams to address business inquiries and assess campaign results.

• Utilize SQL and Python for analysis, data preparation, automation, and insight generation.

• Aid in test-and-learn initiatives by supporting hypothesis formulation, analysis, and reporting.

• Maintain data quality, ensure reporting accuracy, and uphold consistency across analytics outputs.

• Contribute to audience analysis, campaign measurement, and performance reporting initiatives.

• Facilitate marketing effectiveness analyses by integrating insights from Marketing Mix Models (MMM), attribution frameworks, and other measurement techniques to evaluate channel performance and business impact.

⛳️ Requirements

• Significant experience in analyzing campaign performance across various digital media channels.

• Strong grasp of media metrics, campaign structures, optimization strategies, and reporting methodologies.

• Proficient in SQL and Python for analysis, data preparation, automation, and insight generation.

• Experience in creating reports, dashboards, and performance analyses that inform business decisions.

• Capability to identify trends, diagnose performance drivers, and articulate findings clearly.

• Excellent analytical, problem-solving, and organizational skills.

• Ability to thrive in cross-functional and client-facing environments.

• Familiarity with media platforms such as Google Ads, DV360, CM360, Meta Ads Manager, LinkedIn Ads, Amazon Ads, or equivalent.

• Knowledge of web analytics tools like Google Analytics 4 (GA4) or Adobe Analytics.

• Expertise in data visualization tools such as Tableau, Power BI, or Looker.

• Understanding of marketing measurement methodologies, including A/B testing, attribution, conversion lift, brand lift, geo-testing, and Marketing Mix Modeling (MMM).

• Ability to interpret MMM outputs and apply findings to support media investment, budget allocation, and campaign optimization decisions.

• Advanced Excel skills and strong capabilities in data analysis.

• Experience with marketing performance data and knowledge of media effectiveness measurement frameworks, including attribution and Marketing Mix Modeling (MMM).

• Ability to link campaign-level performance metrics to larger business outcomes and marketing investment strategies.

🏝️ Benefits

• 📚 Learning Opportunities: Certifications in AWS (we are AWS Partners), Databricks, and Snowflake.

• Access to AI learning paths to remain informed about the latest technologies.

• Tailored study plans, courses, and additional certifications aligned with your role.

• Access to Udemy Business, offering thousands of courses to enhance your technical and soft skills.

• English lessons to aid in professional communication.

• 👩‍🏫 Mentoring and Development: Career development plans and mentorship programs to guide your career path.

• 🎁 Celebrations & Support: Special day rewards to commemorate birthdays, work anniversaries, and other personal milestones.

• Company-provided equipment.

• ⚖️ Flexible working options to help you achieve a desirable work-life balance.

• Other benefits may vary based on your location in LATAM.