Senior Marketing Specialist, Equipment

This is a fully remote position, open to applicants in United States.

📋 Description

• This role involves planning, designing, and implementing growth marketing strategies within the Equipment category.

• Create, sustain, and define a successful framework for the architecture, processes, communication, reporting, development, and performance of impactful campaigns and comprehensive marketing funnels that generate additional revenue.

• Collaborate with growth team members, key stakeholders, suppliers, and the marketing planning & analysis team to recognize and prioritize campaign targets, forecasts, and budgets.

• Direct growth marketing efforts, which encompass the development and refinement of advertisements, media optimization, and driving both micro- and macro-conversions across various channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions, and form submissions.

• Work closely with the content team to enhance the creation of content in diverse formats (webinars, ebooks, videos, etc.) to support the entire marketing funnel, placing significant emphasis on lead magnets that offer genuine educational value while attracting leads and revenue.

• Develop all components of marketing campaigns, including featured products and services, creative elements, messaging, calls to action, content, customer insights, and business partner engagement.

• Collaborate with the customer acquisition team leaders to refine campaign elements for each channel, including digital, email, social media, print, display, organic SEO, PPC, events, and direct mail.

• Ensure timely, relevant, and clear reporting on campaigns while proactively addressing underperforming campaigns with necessary adjustments to enhance the performance of ongoing and future campaigns.

• Partner with the Revenue Operations team to track leads from inception to closure, including revenue tracking.

• Aid sales enablement by creating and distributing sales materials, organizing events and conferences, and preparing campaign strategy presentations for stakeholders, including senior leadership.

• Leverage knowledge of financial services marketing (banking, wealth management, equipment finance, or practice finance) to craft relevant campaigns, optimize CRM-based lead tracking, and support organic social media strategies across applicable sectors.

• Engage in special projects and perform other duties as needed.

⛳️ Requirements

• Generally, 5 to 7 or more years of progressively responsible relevant experience.

• 3+ years’ experience in digital marketing strategy and implementation within a B2B or B2C context.

• Proficiency in digital marketing, marketing automation, and expertise in crafting customer journeys in the online realm.

• Experience in developing digital media strategies and campaigns that lead to lead generation and revenue growth.

• Capability to coordinate the creation of digital content, such as email campaigns, digital advertisements, product flyers, websites, and PPC.

• Experience in designing and executing social media, webinar, and nurturing campaigns.

• Experience in evaluating and reporting on the effectiveness of digital campaigns; familiarity with Google Analytics and a Marketing Automation platform is advantageous.

• Strong analytical abilities with an understanding of web metrics and digital analytics for reporting on digital campaign outcomes and identifying performance metrics.

• Excellent verbal and written communication skills.

• Strong planning and organizational skills and techniques.

• Effective decision-making, analytical, and problem-solving skills with the ability to juggle multiple tasks.

🏝️ Benefits

• Medical, Dental and Vision Coverage

• 401K Plan with Company Match

• PTO

• Paid Parental Leave

• Income Protection

• Work Life Assistance Program

• Flexible Spending Accounts

• Educational Benefits

• Worldwide Scholarship Program

• Volunteer Opportunities