Senior Marketing Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the Lending Marketing Strategy

• Design and implement go-to-market strategies for mortgage, HELOC, consumer, and additional lending products

• Develop engaging product positioning, messaging, and member communications across various marketing channels

• Manage lending product landing pages and digital content, ensuring messaging is current and aligns with ongoing promotions

• Create lifecycle marketing campaigns that connect with prospective and existing borrowers throughout their financial journey

• Administer the lending marketing calendar to guarantee timely campaign launches and assess measurable results

• Collaborate Across the Organization

• Work with Lending, Compliance, Business Development, Branch teams, and leadership to align marketing strategies with business goals

• Collaborate closely with the Senior Marketing Strategist to utilize competitive research and market insights that enhance product positioning

• Ensure all marketing materials adhere to relevant regulations, including compliance requirements related to lending

• Support Enterprise Marketing Initiatives

• Create innovative campaigns that promote membership growth and community involvement

• Compose and refine marketing content for print, digital, email, social media, website, and other communication platforms

• Coordinate with internal teams and external vendors to effectively execute marketing projects

• Track marketing trends, assess campaign performance, and suggest opportunities for ongoing improvement

⛳️ Requirements

• 8-10+ years of advancing marketing experience with a focus on product marketing and campaign development

• Background in marketing financial products, ideally within a Credit Union or financial institution

• Strong experience in mortgage, HELOC, consumer lending, or related financial products is highly desirable

• Demonstrated success in developing product positioning, go-to-market strategies, and integrated marketing campaigns

• Outstanding copywriting and content development abilities across various marketing channels

• Strong project management, organizational, and prioritization skills, capable of managing multiple initiatives at once

• Excellent communication and relationship-building capabilities, with experience collaborating across business units

• Analytical mindset with the capacity to leverage data and market insights to enhance campaign performance

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

🏝️ Benefits

• Medical, dental, vision, disability, and life insurance

• 401(k) profit-sharing plan with employer matching