Senior Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Management of Paid Advertising & Campaigns

• Develop, launch, enhance, and scale advertising campaigns on Meta (Facebook & Instagram)

• Oversee Google Ads campaigns, including Search, Display, and Performance Max

• Track campaign performance and apply data-driven optimisations

• Enhance KPIs such as CPL, ROAS, conversion rates, and lead quality

• Identify and expand profitable campaigns while maintaining performance efficiency

• Optimisation of Landing Pages & Funnels

• Create and optimise high-converting landing pages and funnels

• Ensure strong coherence between ad creative, messaging, and landing pages

• Conduct continuous A/B testing and conversion rate optimisation

• Enhance overall funnel performance and lead quality

• CRM & Marketing Automation Management

• Build and oversee automations within Go High Level CRM

• Integrate landing pages, advertising platforms, and CRM systems

• Develop workflows for lead nurturing and follow-up

• Ensure precise tracking and reporting systems are established

• Strategy & Collaboration Efforts

• Collaborate closely with account management and creative teams

• Transform campaign data into actionable insights and growth strategies

• Assist with campaign reporting and client communications

• Contribute to the scaling of client accounts and enhancing retention

⛳️ Requirements

• At least 5 years of practical experience in Meta advertising

• Demonstrated success in managing and scaling lead generation campaigns

• Strong grasp of Facebook and Instagram advertising systems

• Experience in creating landing pages and optimising conversions

• Familiarity with integrating funnels with CRM systems and automations

• Deep knowledge of Go High Level or comparable CRM platforms

• Capability to analyse campaign data and optimise for ROI

• Excellent written and verbal communication skills in English

• Ability to work autonomously in a fast-paced remote setting

• **Desirable Qualifications:**

• Experience with Google Ads

• Experience with Perspective landing pages

• Familiarity with Monday.com

• Skills in copywriting and ad creative optimisation

• Experience working in marketing agencies

🏝️ Benefits

• 💻 Fully Remote: Work from any location with international teams

• 🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services

• 🤝 Peer Community: Connect with high-achieving sales professionals within our network

• 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement