Senior Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Partner with marketing and leadership teams to achieve essential business objectives through web and graphic content, including graphic design, digital marketing promotions, lead generation initiatives, and the production of marketing qualified leads, as well as internal communications.

• Design and support campaigns implemented via marketing platforms utilizing multichannel approaches, such as emails, SMS, social media, and various digital channels.

• Oversee the project management of core marketing campaigns and all execution elements carried out by the team.

• Compose and refine content for distribution across multiple channels, including websites, emails, print materials, social media, and digital formats.

• Supervise freelancers as needed for larger projects.

• Create marketing landing pages and funnels using WordPress and HighLevel.

• Perform additional duties as required.

⛳️ Requirements

• 5–10+ years of experience in a brand or agency setting, managing multi-channel digital campaigns.

• Proficiency with GoHighLevel or comparable CRM/marketing automation systems (including page design, funnel building, automations, workflows, triggers, email/SMS campaigns, pipeline management, and reporting).

• Familiarity with basic to intermediate SEO practices (such as keyword research, search intent analysis, on-page optimization, internal linking, Google Search Console, Google Analytics, and performance tracking).

• Experience managing paid media campaigns (including Google Ads, Meta, TikTok, etc.) with an emphasis on ROI.

• Solid understanding of social media strategies and best practices across platforms (Facebook, Instagram, TikTok, YouTube, and others), including content planning, design, and performance analysis.

• Proficient in leveraging AI tools to enhance efficiency in content creation, ad testing, automation, and reporting.

• Strong design and creative capabilities (experience with Canva or Adobe).

• Highly organized, self-motivated, and adept at managing multiple campaigns and deadlines concurrently.

• Excellent grammar, proofreading, and professional communication skills.

• Analytical, solutions-oriented, and focused on enhancing digital performance through testing and optimization.

🏝️ Benefits

• 401(k) Plan

• Medical Insurance

• Paid Holidays

• Paid Time Off