Senior Marketing Programs Manager, APAC

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership and expand the primary demand channels (Email & Webinars): Manage the APAC email marketing channel, which includes the campaign calendar, strategy development, execution, testing, and performance analysis.

• Organize and implement a quarterly webinar series (live events, demos, eSummits) that aligns with regional priorities and pipeline objectives.

• Foster consistency and scalability by standardizing processes, templates, and best practices across various programs.

• Serve as the main point of contact between global demand generation and APAC field marketing, ensuring alignment on priorities, messages, and execution strategies.

• Assist field, partner, and campaign teams with the strategy and execution of email and webinar programs.

• Collaborate with content, product marketing, and sales teams to identify webinar topics, speakers, and messaging.

• Oversee the complete lifecycle execution in Marketo, which includes program builds, email distributions, smart lists, and nurture streams.

• Develop and maintain targeted nurture programs based on product, persona, and industry segments.

• Manage the execution of the webinar program from its concept through promotion, delivery, and follow-up processes.

• Create and oversee a segmentation strategy and ensure database health to enhance targeting and engagement.

• Design and implement A/B testing strategies across email and webinar channels (subject lines, timing, formats, etc.).

• Track and report on program performance metrics, including engagement rates, conversion statistics, and pipeline influence.

• Ensure compliance with email deliverability standards and best practices.

• Develop and maintain a repository of templates and scalable assets for reuse across various regions.

⛳️ Requirements

• 5–7 years of experience in B2B demand generation, with a strong practical background in email marketing and webinars.

• Demonstrated experience in executing integrated, multi-channel campaigns that yield measurable pipeline results.

• High proficiency in Marketo and Salesforce (mandatory).

• Familiarity with webinar platforms such as ON24, BrightTALK, or Zoom.

• In-depth knowledge of segmentation, lead lifecycle, and nurture strategies.

• Understanding of email deliverability, anti-spam laws, and industry best practices.

• Excellent project management skills with the capability to handle multiple stakeholders and priorities across different regions.

• Experience in a global and regional (matrixed) environment is highly desirable.

• HTML and/or CMS (e.g., Drupal) experience is advantageous.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits package.

• Career success tailored to your preferences.

• Flexible work environment.

• Annual wellness and community outreach days.

• Continuous recognition for your contributions.

• Opportunities for global collaboration and networking.