
Senior Marketing Product Manager, Biologics
Posted Jul 18

Posted Jul 18
This is a fully remote position, open to applicants in Texas.
• Oversee the development and implementation of downstream strategies for the Foot and Ankle Biologics portfolio.
• Create targeting, positioning, claims, messaging, and sales tools.
• Direct the strategy, tactics, and execution for commercial launches.
• Formulate and implement pricing strategies.
• Understand marketing communication channels and their effective utilization.
• Collaborate closely with marketing communications to devise messaging strategies and omni-channel campaigns.
• Cultivate extensive clinical and technical knowledge for designated product lines.
• Establish, maintain, and drive the long-term strategy for the Foot and Ankle Biologics portfolio.
• Oversee the complete product lifecycle, from opportunity identification and strategic partnerships to launch execution and lifecycle management.
• Take ownership of the voice of the customer (VOC) process to uncover unmet clinical and market needs.
• Collaborate with R&D, clinical, regulatory, quality, and operations teams throughout the new product introduction process.
• Propel stage-gate activities while partnering with PMO to secure cross-functional support.
• Work with medical education to develop events and agendas.
• Lead surgeon training initiatives for assigned product lines.
• Present product features, benefits, and surgical techniques to surgeon customers.
• Analyze sales and market data to evaluate product performance and identify opportunities for growth acceleration.
• Develop and monitor key performance indicators (KPIs).
• Provide timely sales support.
• Maintain regular communication with top sellers to understand their needs and opportunities.
• Collaborate with distributors to identify targets and support selling activities.
• Bachelor's degree.
• 4+ years of experience in Orthopedic Biologics marketing or sales.
• Willingness to travel up to 50% of the time.
• Capacity to sit and stand for extended periods.
• Ability to work in both office and manufacturing environments as required.
• Medical Insurance.
• Dental Insurance.
• Vision Insurance.
• Spending and Savings Accounts.
• 401(k) Plan.
• Vacation, Sick Leave, and Holidays.
• Income Protection Plans.
• Discounted Insurance Rates.
• Legal Services.
Prokeep
Zup Innovation
CVS Health
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