Senior Marketing Operations Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of marketing operations for all four brands.

• Design, construct, maintain, and enhance the marketing technology infrastructure that drives our go-to-market engine.

• Manage and optimize our marketing automation systems across all brands (Pardot).

• Establish scoring and grading frameworks, MQL thresholds, and automation initiatives.

• Oversee platform health, including email deliverability, database capacity strategy, CRM synchronization integrity, and form infrastructure.

• Supervise the lead lifecycle process from initial website interaction to sales-ready pipeline.

• Ensure consistent funnel definitions and lifecycle across brands.

• Collaborate with the Salesforce admin team to assess lead routing and assignment.

• Maintain the integrity of attribution and campaign influence for measurable marketing outcomes.

• Quickly diagnose and resolve lifecycle automation issues at their source.

• Work with campaign operations and marketing colleagues on segmentation, list strategies, data-driven campaigns, and automation design.

• Manage relevant AI tools and vendor partnerships, acting as the primary contact for the martech stack.

⛳️ Requirements

• Minimum of 5 years in marketing or go-to-market operations, with experience spanning multiple business units, instances, or organizations.

• Profound expertise in marketing automation; experience with Pardot (Account Engagement) is highly preferred, though comparable experience with other platforms is acceptable.

• Solid understanding of Salesforce as it pertains to marketing, including standard/custom objects, campaigns and attribution, flows, synchronization behavior, and reporting.

• Mastery of concepts related to scoring, lifecycle design, attribution, and deliverability, independent of any specific tool.

• Practical experience using AI tools in daily operational tasks, such as Claude Code, Cowork, or similar.

• Ability to prioritize independently in a multi-stakeholder setting, demonstrating clear written communication and the capability to create effective documentation and enablement resources.

• Strongly preferred: administration experience with GA4 / Google Tag Manager, including server-side tagging.

• Experience with enrichment platform administration (ZoomInfo or similar).

• Background in mergers and acquisitions, multi-brand management, private equity-backed environments, or post-acquisition scenarios.

🏝️ Benefits

• Additional paid leave and dedicated funds for personal development (up to 5 days and $1500 annually based on tenure).

• Competitive medical, retirement, and PTO benefits.

• Fully remote work environment.

• Access to a mental health and wellbeing platform offering 24/7 dedicated psychological support and targeted wellness programs.