Senior Marketing Manager – Public Sector

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate and implement a comprehensive marketing strategy for the DACH Public Sector.

• Enhance AI awareness and generate interest among C-level executives, IT decision-makers, and developers.

• Direct targeted account-based marketing initiatives for key government departments.

• Develop customized narratives that tackle departmental challenges and transformation objectives.

• Collaborate closely with Public Sector Sales leadership as well as Government Affairs and Public Policy teams.

• Synchronize marketing efforts with business priorities, pipeline goals, and lead follow-up activities.

• Organize and execute high-impact proprietary events.

• Manage focused third-party sponsorships.

• Supervise external agencies and vendors.

• Ensure that campaigns and events are executed to a high standard and within budget constraints.

• Establish market presence concerning Smart Data and AI, Security, Sustainability, and Digital Sovereignty.

• Assist broader DACH marketing initiatives.

• Contribute to regional summits and account-based marketing efforts with a Public Sector emphasis.

• Work alongside teams supporting Central and Eastern Europe as well as the Nordics.

⛳️ Requirements

• Bachelor’s degree or equivalent practical experience.

• Demonstrated B2B marketing experience within the Public Sector or Government domain.

• Proven experience in executing account-based marketing programs.

• Background in crafting marketing strategies for enterprise-level accounts.

• Experience in managing external creative agencies.

• Familiarity with overseeing event vendors and third-party collaborations.

• Proven track record in delivering large-scale events featuring tailored industry content.

• Native-level German proficiency.

🏝️ Benefits

• Job Benefits