Senior Marketing Manager, Product

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of positioning and messaging: Spearhead the creation of value propositions focused on benefits, product positioning, and messaging frameworks that set apart Personify Health's solutions based on market segment, buyer persona, and buying journey stage — substantiated with proof points and rooted in customer feedback.

• Lead go-to-market strategies and product launches: Manage comprehensive GTM planning and execution for product introductions and releases — from strategic formulation to post-launch evaluation — ensuring timely delivery and measurable market impact.

• Cultivate market and competitive intelligence: Maintain an in-depth understanding of key market segments, buyer personas across the entire buying committee, and leading competitors by product — routinely analyzing win/loss data and sales interactions to refine differentiation and shape strategy.

• Create content and sales materials: Identify content deficiencies, oversee the development process, and contribute directly to impactful materials — including presentation decks, solution documents, and case studies — adjusting based on engagement metrics, sales insights, and market trends.

• Empower Sales and Strategic Account Executives: Collaborate with Commercial Enablement to provide Sales with the necessary tools, frameworks, and content to effectively position and sell — ensuring the appropriate message reaches the right buyer at the optimal time.

• Set objectives and report on outcomes: Define measurable marketing goals aligned with business strategy, monitor both quantitative and qualitative performance, and utilize data to continually enhance programs while communicating results to leadership.

• Mentor junior marketing team members: Guide and develop up-and-coming marketers within the team, demonstrating diligence, strategic thought, and robust cross-functional collaboration.

• Lead intricate cross-functional initiatives: Navigate and facilitate high-stakes planning discussions across Product, Sales, Marketing, and leadership — aligning stakeholders and driving collective outcomes in a dynamic environment.

⛳️ Requirements

• A Bachelor's degree in marketing, business administration, or a related field is required; an MBA is a plus.

• Over 7 years of product marketing experience with a demonstrated history of launching and scaling complex products and services.

• Direct experience in the healthcare sector, including health plans, health insurance, benefits administration, or third-party administration.

• Familiarity with care navigation and advocacy solutions is advantageous.

• Proficient in the Microsoft Office Suite, with advanced skills in PowerPoint for executive-level presentations.

• Experience utilizing marketing analytics tools and reporting on campaign performance.

• Knowledge of CRM and sales enablement platforms to support GTM execution and content deployment.

🏝️ Benefits

• Competitive base salary and benefits starting on day one.

• Comprehensive medical and dental coverage through our own health solutions (yes, we utilize what we create).

• Unlimited PTO—time to rest and recharge is imperative.

• Support for mental health, retirement planning, and financial security.

• Opportunities for professional development with clear career advancement paths and learning budgets.

• A mission-driven culture where diverse viewpoints contribute to meaningful impacts on individuals' health.