Product Marketing Manager – B2B

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Observe product launches and shifts in priority markets from partners and competitors.

• Evaluate our offerings against global platforms and leading local market solutions (pricing, unique selling propositions, communication).

• Strategize and oversee the go-to-market features with an emphasis on adoption by existing customers.

• Establish the positioning of features and articulate value messaging.

• Modify launch campaigns and messaging based on market and segment pain points.

• Organize and coordinate the development of feature communication materials (emails, notifications, onboarding resources, presentations, one-pagers, whitepapers).

• Enhance entry point performance through timely and precise communication.

• Collaborate with users in trial or canceled registration segments to boost funnel conversion.

• Execute effective upsell and cross-sell initiatives to increase product/feature usage and monthly recurring revenue (MRR).

• Monitor vulnerabilities and pre-churn indicators to maintain user engagement for extended periods and increased frequency.

• Establish a process for collecting testimonials.

⛳️ Requirements

• Minimum of 3 years of experience in B2B product marketing with digital products or services.

• Proficiency in English at a B2+ level.

• Ukrainian language skills at an Upper Intermediate level or higher (verbal and written).

• Competence in data analysis and data-driven hypothesis testing.

• Experience working across markets beyond Ukraine.

• Familiarity with AI tools for rapid prototyping and testing.

• Proven ability to manage cross-team processes (product, design, analytics, content, sales).

🏝️ Benefits

• Comprehensive medical insurance after 3 months of employment.

• Financial assistance for medical expenses incurred by team members abroad.

• Coverage for therapy sessions through a wellbeing service or reimbursement of 50% for a mental health professional of your choice.

• 24 working days of paid annual leave.

• 6 additional days for personal recharge.

• 20 paid sick days plus 4 days without a doctor's note.

• 6 designated paid days off for public holidays.

• Allocated budget for personal and professional development.

• Flexibility regarding work format and hours.