Associate Product Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in shaping the positioning and messaging for VIP's product lineup, which includes AI-driven features, supplier tools, and distributor solutions.

• Develop sales enablement materials such as battlecards, objection handling documents, and feature one-pagers to support representatives in securing competitive deals.

• Implement product launch strategies in collaboration with the Senior Product Marketer, demand generation, and product teams.

• Perform win/loss analysis and conduct customer interviews to gather insights that enhance messaging and boost conversion rates.

• Manage VIP's competitive intelligence database, monitoring competitor activities, pricing adjustments, and market positioning.

• Assist in creating case studies, testimonials, and ROI calculators that aid buyers in making informed purchasing decisions.

• Collaborate with demand generation to create campaign messaging for product-led initiatives.

• Coordinate with the design team to oversee web page designs and copy that are optimized for converting visitors into leads within the demand generation funnel.

• Produce customer newsletters, blogs, white papers, and other lead-generation content.

⛳️ Requirements

• Exceptional writing and grammar proficiency.

• Minimum of 2 years of full-time experience in product marketing, content marketing, or sales enablement within the B2B SaaS sector (college internships are not included).

• Strong writing abilities, capable of translating technical features into value propositions for buyers.

• Analytical mindset — adept at utilizing data to evaluate messaging effectiveness and assess launch success.

• Experience collaborating across product, sales, and marketing teams.

• Knowledge of the beverage alcohol industry or three-tier distribution is advantageous.

• Experience in automating workflows and utilizing AI to enhance go-to-market processes is highly desirable. Familiarity with HubSpot (Marketing Hub, Sales Hub) is strongly preferred.

• Bachelor's degree in marketing, business, communications, or a related field.

🏝️ Benefits

• Health Insurance

• Vision and Dental Expense Reimbursement

• 401k Match and Employer Contributions

• Life and Disability Insurance

• Health Savings and Flexible Spending Accounts

• Paid Parental Leave

• On-site Child Care Center (VT)

• On-site Fitness Center (VT)

• On-site Health Clinic (VT)

• Discounted Gym Memberships

• Combined Time Off and Floating Holidays

• Flex and Hybrid Schedules