Senior Marketing Manager, Media – Oncology

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the planning, execution, and enhancement of U.S. commercial media strategies within the Oncology and LVL portfolios.

• Implement integrated media strategies across Digital, Addressable, Video, TV, Search, and Point of Care channels targeting both HCP and DTC audiences.

• Convert brand goals into actionable media tactics and activation strategies.

• Oversee campaign setup, trafficking, tagging, tracking, and ensure quality assurance.

• Collaborate with agency partners to ensure timely launch and optimization of campaigns.

• Gather campaign reports, analyze trends, and identify opportunities for optimization.

• Establish media measurement frameworks and tracking standards in collaboration with Analytics, Technology, and agency teams.

• Utilize enterprise media processes, platforms, and operational standards effectively.

• Partner with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams to ensure compliant media execution.

• Keep abreast of media industry trends, platform capabilities, and new pharmaceutical marketing opportunities.

• Assist in pilot programs and test-and-learn initiatives.

• Contribute to enhancements in processes that bolster campaign effectiveness, efficiency, and reporting consistency.

• Manage agency deliverables, timelines, and provide status updates.

• Ensure adherence to regulatory, privacy, security, and pharmaceutical marketing standards.

• Domestic travel of up to 20% annually.

⛳️ Requirements

• Doctorate degree with 2 years of HCP and DTC marketing/media experience, or a Master’s degree with 4 years, or a Bachelor’s degree with 6 years, or an Associate’s degree with 10 years, or a high school diploma/GED with 12 years of relevant experience.

• A minimum of 4 years of experience in paid media, marketing, or advertising is preferred.

• Proficient understanding of audience targeting and segmentation, media planning, customer journey activation, and campaign optimization.

• Experience in supporting integrated media campaigns across Video, TV, Search, Programmatic, Social, and Point of Care.

• Strong grasp of media measurement, reporting, and performance analytics.

• Proven track record of collaboration with media agencies and external vendors.

• Excellent project management capabilities.

• Experience working collaboratively with Brand, Analytics, Technology, Medical, Legal, and Agency teams.

• Exceptional communication and presentation skills.

• Ability to distill complex information into clear, data-driven narratives.

• Demonstrated curiosity and eagerness to learn about emerging media platforms, technologies, and industry best practices.

• Capacity to pinpoint process improvements and foster operational excellence.

• Flexibility and a keen attention to detail, ensuring high-quality execution.

• Sponsorship for this position is not guaranteed.

🏝️ Benefits

• A comprehensive benefits package for employees, including a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision insurance coverage.

• Life and disability insurance options.

• Flexible spending accounts available.

• A discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where applicable.

• Opportunities for career development.

• Support for work/life balance.