Senior Marketing Manager – Marketing Strategist

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Create, implement, and monitor email campaigns aimed at broker and agency partners; craft content for product highlights, renewal notifications, and market updates.

• Oversee broker segmentation across individual sales representatives and broad distribution lists; establish a feedback loop with sales and underwriting to enhance messaging and gauge engagement.

• Develop and sustain a library of resources for brokers: quarterly updates, marketing materials (such as monthly Wins of the Month and sell-sheets), partner presentations, insights on claims and losses, and process documentation.

• Assist in the creation of go-to-market materials for new product introductions, brand refreshes, and partnership engagement initiatives by simplifying complex program information into clear and engaging content.

• Review, cleanse, and maintain partner and contact records within our CRM, ensuring the accuracy of agency/broker information, contact details, and segmentation tags.

• Formulate and document partner segmentation criteria to guarantee that the appropriate content reaches the correct distribution partners.

• Identify deficiencies in partner data and establish processes to keep records up-to-date.

⛳️ Requirements

• Over 8 years of experience in marketing, content creation, or communications; writing samples are mandatory.

• Familiarity with marketing project management tools (such as Wrike), email marketing solutions, and CRM software; proficiency in Canva and/or Adobe Creative Suite is required.

• Strong skills in Microsoft Office Suite; knowledge of LinkedIn content strategies and B2B social media management is a plus.

• Capability to analyze marketing performance data and derive actionable insights.

• Experience in commercial insurance, financial services, B2B professional services, or a similarly intricate sector is beneficial, though not essential.

• Proven experience in developing sales enablement content tailored for insurance brokers or agents.

🏝️ Benefits

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance

• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement

• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services

• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts, and more.