Senior Marketing Manager, Demand Gen

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the initial stages of our funnel, from the first impression to onboarding users.

• Oversee paid advertising channels, email marketing initiatives, and account-based marketing (ABM) activities.

• Evaluate the pipeline and the paid conversions generated by your programs.

• Create advertisements, execute Clay workflows, launch campaigns, and enhance their performance.

• Conduct experiments and request necessary resources, support, or budget.

• Manage Google Ads, focusing on search campaigns for all products.

• Oversee paid social media efforts across platforms like LinkedIn, Meta, Reddit, and more.

• Organize acquisition email sequences aimed at prospective clients.

• Execute account-based campaigns and direct mail strategies targeting high-intent segments.

• Experiment with various creative, lists, and offers while tracking measurable responses.

• Record test-and-learn outcomes for the marketing team.

⛳️ Requirements

• 4–7 years of experience in demand generation, growth marketing, or roles focused on acquisition.

• Proficient with AI tools, utilizing them daily to accelerate processes, automate repetitive tasks, create innovative variants, and resolve challenges independently.

• Direct experience in user acquisition for a product-led growth (PLG) or freemium model.

• Practical knowledge of Google Ads and LinkedIn Campaign Manager; adept at building and managing campaigns personally rather than through an agency.

• Experience in executing email marketing programs, including crafting copy, sequencing, and ensuring deliverability.

• Familiar with account-based marketing (ABM) principles, including account selection, multi-threading, and facilitating account engagement.

• Knowledge of Clay, Apollo, or similar enrichment/sequencing tools is a notable advantage.

• Experience working in a B2B SaaS startup environment, with an understanding of operating in settings without a fully developed infrastructure.

• Comfortable being accountable for pipeline outcomes, rather than solely activity metrics.

• Strong writing skills to independently manage ad copy and email content without relying on a copywriter for every asset.

🏝️ Benefits

• Offers equity.

• Provides bonuses.